Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
It is a good practice to manage a product team well, to use design thinking, and to understand the product life cycle. It's a smart business move to prioritize the customer experience and develop a successful product story. Dr. Sara Beckman, Earl F. Cheit Faculty Fellow and Faculty Director at the UC Berkeley School of Business, is leading this Product Management Studio online course.
The 8 weeks Product Management Studio training by UC Berkeley is an immersive online program of product management in which candidates will learn how to build a development team and experiences that combine consumer empathy with data-driven decision making. Prepare to dig into the basics of product management and get a solid understanding of strategies, pricing, portfolio planning, negotiating techniques, and the business model canvas.
The Product Management Studio syllabus guides candidates through a dynamic and adaptable learning process meant to stimulate idea generation and investigate how to assess innovation potential. The eight weeks course is deliberately designed to incorporate live faculty teaching sessions, video lectures, team activities and debates, realistic tasks, interactive simulation, and product management expert mentoring.
The Highlights
- Team activities
- Expert mentoring
- Offered by UC Berkeley
- Interactive simulations
- Reality tasks
- Online learning
- Faculty teaching sessions
- Video lectures
- 8 weeks duration
- Shareable certificate
Programme Offerings
- Recognised certificate
- Moderated discussions
- Case Studies
- Online-scheduled classes
- Technical workshops
- Career-focused learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UC Berkeley |
Product Management Studio Fees
Course | Fee |
Product Management Studio | USD $3,750 |
Eligibility Criteria
Certification Qualifying Details
To be qualified for the Product Management Studio certification, students must complete the course material and regular syllabus. Students who complete the whole program, including readings, assignments, and class discussions, will get a completion certificate from the world-class institution UC Berkeley.
What you will learn
After completing the Product Management Studio online program, students will learn to create a consumer-focused strategy that results in an excellent customer journey map. Candidates will also learn to determine how to make strategic product portfolios and roadmap designs to achieve their business goals. candidates will also learn to use ethnographic research and customer value proposition to get deeper insights into transformative products and to discover the most effective techniques for integrating market signals and customer research to accelerate product design and forecast viable products.
Who it is for
- Professionals with extensive experience in product development such as Product development managers and working in the field of product design, marketing, product launching, go-to-market strategies, managing and selling products in a variety of sectors.
- Professionals who want to change careers and work in product management.
- A group of coworkers or a team that want to improve their abilities together.
Admission Details
Follow the steps outlined below to get admission to the Product Management Studio course at UC Berkeley:
Step 1. To access the official course page at UC Berkeley, follow the link provided below https://executive.berkeley.edu/programs/product-management-studio
Step 2. To begin the admissions process, click the 'Enroll' button
Step 3. To proceed, fill out the registration form and hit the 'Next' button
Step 4. At the bottom of the page, click the ‘Go to Payment' button
Step 5. Pay the course fees and begin the executive program
The Syllabus
- Introductions
- Pre-work
- Team Coaching Session
- Product Management Canvas
- Innovation Capabilities
- Live Online Video Session
- Introduction to Storytelling for Product Managers
- Live Online Video Session
- Data-based Decision Making
- Customer Focused Design
- Customer Journey Mapping
- Team Coaching Session
- Segmentation and Targeting
- Create a Positioning Statement
- Live Online Session
- Innovation Ecosystems
- Channel Strategy & Choice
- Hypothesis Testing & Strategic Iterations
- Team Coaching Session
- Connect Pricing & Strategy
- Tools of Pricing
- Live Online Video Session
- Product Lifecycle Management
- Stakeholder Management
- Engage Your Product Team
- Team Coaching Session
- Tell Your Product Story
- Head Back to Work
- Product Portfolio Planning
- One-on-One Coaching
- Live Online Video Session
Instructors
UC Berkeley Frequently Asked Questions (FAQ's)
Product management is responsible for the strategy creation, market launch, and ongoing support and enhancement of its goods.
Product management is important for understanding the worth of a product and how to transform a produced product into income.
The skills of a product manager are:
- Technical expertise
- Communication skills
- Business skills
- Analytical skills
- Research skills
- Interpersonal skills
- Delegation skills
- Marketing skills
According to PayScale, Product managers in India earn an average of Rs. 1,701,689 a year.
It takes 8 weeks to complete the Product Management Studio program.