Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing.
The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 20 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera.
Also, Read
- Express Bootcamp for Content Marketing
- Search Engine and Content Marketing
The Highlights
- 5 weeks duration
- 20 hours of classes
- Online course
- Shareable certification
- Self-paced learning
- Graded assignments
- Quizzes and programming assignments
- Financial Aid
Programme Offerings
- 5 Weeks Duration
- trained by experts
- Online Course
- Shareable Certification
- Flexible Deadlines
- Graded Assignments
- Feedback
- quizzes
- assessments
- Financial aids.
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2436 | yes | Coursera |
Coursera is accepting The Strategy of Content Marketing certification fee through the online mode. The candidate can pay using a credit card, debit card, and internet banking. The certification fee is only for the candidates who are opting for the certification course. The candidates who have opted for audit mode shall be exempted from paying any fee. However, there will be no benefits given to the candidate who has opted for audit mode. The detailed fee structure is mentioned below.
The Strategy of Content Marketing fee structure
Description | Fee in INR |
The Strategy of Content Marketing | Rs. 2,436 |
Eligibility Criteria
Certification Qualifying Details
The Strategy of Content Marketing certification is given by the UC Davis, University of California, Copyblogger, and Coursera to the students who have opted for the certification mode. The candidates who had enrolled in the audit mode shall not receive any certification. The learners should complete the course and associated assignments to receive a shareable certificate. The certificate could help the learner to secure a job with a decent package or to get a hike in their position.
What you will learn
The Strategy of Content Marketing certification syllabus will focus on the strategies that content marketers use to acquire and retain customers. The candidates will learn content writing, organizing, and implementing content marketing strategies. The candidate shall also be able to build their own personal brand through content marketing. By the end of the course, the learners will be able to grasp the following concepts proficiently.
- Management
- Content Marketing
- Copywriting
- Writing
Who it is for
The Strategy of Content Marketing certification benefits the people who are seeking a secure future in the content marketing industry. The course will enhance the knowledge and skills of people who are working at the following designations.
- Content Marketing Specialists,
- Content Writers,
- Digital Marketing Executives,
- Digital Marketing Managers,
- Search Marketing Strategists
Admission Details
To enroll yourself in the Strategy of Content Marketing online course, follow the steps mentioned below:
Step 1: Visit the portal of Coursera for the Strategy of Content Marketing course. The direct link for the course is https://www.coursera.org/learn/content-marketing
Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.
Step 3: Click on the tab “Enroll for free” and sign up for the course.
Step 4: Complete the enrollment process by paying the Strategy of Content Marketing certification fee.
Step 5: Start learning by attending the Strategy of Content Marketing classes.
The Syllabus
Videos
- The Strategy of Content Marketing Introduction
- Module Introduction
- What Should Content Do?
- Overview of the Structure for Effective Content
- Building Your Professional Brand
- Tips for Building Your Professional Brand
- I Have My Site, Now What?
- Interview with Stefanie Flaxman - Editor-in-Chief
- Interview with Stefanie Flaxman - Content Calendar
Readings
- *IMPORTANT: A Note from UC Davis
- How to Find Podcast Interviews
- The 5 P Approach to Copy that Crushes It
- Content Marketing Research (The Crucial First Step)
Quiz
- The Content Marketing Ecosystem
Discussion Prompts
- Your Learning Goals
- Building Your Professional Brand
Videos
- The Strategic Context (7A Framework)
- Overview of the 7A Framework
- The First 2 A's of the Framework: Agility & Authenticity
- Stealing Headlines for Attention
- Capturing Audience Attention
- Actions Steps 1, 2, 3
- Call-to-Action & Risk Reversal
- Expanding Your Network
- Your "About" Page
- The Last 2 A's of the Framework: Authority & Audience
Readings
- How to Find Podcast Interviews
- The Business Case for Agile Content Marketing
- A Content Marketing Strategy That Works
- Content Marketing (How to Build an Audience that Builds Your Business)
- 7A Framework
Practice exercise
- The Strategic Context (7A Framework)
Discussion Prompts
- Writing Headlines
- Your "About Me" Page
- The 7A Framework
Videos
- Mapping the Journey: Crafting a Content Marketing Strategy
- Mapping the Journey
- Empathy Maps
- Experience Maps
- Two Keys to Creating Irresistible Content
Readings
- How to Find Podcast Interviews
- Internet Marketing for Smart People
Practice exercise
- Mapping the Journey: Crafting a Content Marketing Strategy
Discussion Prompts
- Empathy Maps
Peer Review
- Creating an Empathy and Experience Map
Videos
- The Strategic Types of Content
- Attraction Content
- Affinity Content
- Action Content
- Making Action Content Actionable
- Authority Content
Readings
- How to Find Podcast Interviews
- How to Create Content That Converts
- How to Write Magnetic Headlines
- Keyword Research (A Real World Guide)
- How to Create Compelling Content
- Email Marketing (How to Push Send and Grow Your Business)
Quiz
- The Strategic Types of Content
Peer Review
- Using the Strategic Types of Content
Discussion Prompts
- Establishing Authority
Videos
- Managing Your Content
- Ethics and Professionalism
- Plagiarism and Copyright Law
- Introduction to Metrics
- What Data Should I Pay Attention To?
- Multimedia Content - Visuals
- Multimedia Content - Audio and Video
- Course Summary
Readings
- Landing Pages (How to Turn Traffic Into Money)
- Effective Content Promotion
Quiz
- Managing Your Content
Discussion Prompts
- Course Reflection
UC Davis Frequently Asked Questions (FAQ's)
The online course is of 5-weeks duration and the classes will be completed in 20 hours approximately.
The course will guide the candidate on the strategies of effective content marketing.
This course is collaboratively provided by the University of California, Copyblogger and it is available on the online learning platform Coursera.
Financial assistance is available for the students who are opting for the certification mode. Students can avail of financial assistance at the time of registration.
The course is in the English language and it has subtitles in Arabic, French, Portuguese (European), Serbian, Italian, Vietnamese, German, Russian, English, and Spanish.