Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Mobile marketing is a multi-channel, digital marketing approach that employs the internet, text messages, emails, MMS, social networks, and applications to connect with an intended audience using smartphones, tablets, and other mobile devices. The University of California, Irvine developed the Mobile Marketing, Optimization Tactics, and Analytics certification course, which is delivered by Stephane Muller, a Certified Instructor, and made available by Coursera for individuals who are interested in understanding the principles and strategies of mobile marketing to work as professional digital marketers.
Mobile Marketing, Optimization Tactics, and Analytics online course comprise 11 hours of digital lessons that begin with an introduction to mobile marketing and proceed on to the concepts and tactics that provide individuals with the data they need to promote engagement, increase revenue, and comprehend website data. With Mobile Marketing, Optimization Tactics, and Analytics online classes, individuals will have acquired skills useful for creating marketing plans.
The Highlights
- Shareable certificate of completion
- Self-paced course
- 11 hours of effort
- 100% online content
- Flexible deadlines
Programme Offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources
- practice quizzes
- Graded Quizzes
- Graded Assignments
- Accessible on mobile devices.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Depending upon the number of hours required to complete the learning, the participants may choose from any of the following Mobile Marketing, Optimization Tactics, and Analytics certification fees mentioned in the table down below. All these structures include certificates after course completion.
Mobile Marketing, Optimization Tactics, and Analytics Fee Structure
Description | Amount in INR |
1 Month, 9 hours per week | Rs. 3,277 |
3 Months, 3 hours per week | Rs. 6,554 |
6 Months, 2 hours every week | Rs. 9,831 |
What you will learn
After completing the Mobile Marketing, Optimization Tactics, and Analytics online certification, individuals will be introduced to the basic principles of marketing and sales as well as will acquire an understanding of concepts of digital marketing including mobile marketing. Individuals will explore various mobile marketing strategies related to marketing analytics, website optimization, mathematical optimization, data collection, data analysis, and digital marketing plans. Individuals will learn the techniques to use KPI in their digital marketing plan as well as will acquire an understanding of the strategies involved with testing methodologies.
Who it is for
The Syllabus
Video
- Mobile Marketing Strategy
Readings
- Mobile Technology
- Supplemental Resources
- Mobile Website or Mobile Application
- Developing a Mobile Marketing Strategy
Quiz
- Module 1 Knowledge Check
Discussion Prompt
- Mobile Site User Experience Critique
Readings
- What are Mobile Applications?
- Supplemental Resources
- Mobile Experience
- The Mobile App Design Process
Quiz
- Module 2 Knowledge Check
Discussion Prompt
- Mobile Marketing Strategy Activity
Video
- Success Indicators and KPIs
Readings
- Introduction to Optimization
- Strategies for Optimizing Your Content
- Supplemental Resources
- Key Performance Indicators (KPIs)
Quiz
- Module 3 Knowledge Check
Discussion Prompt
- Barriers to the Customer Journey
Readings
- Testing Methodologies and Strategies
- Supplemental Resources
- Testing Tools
Quiz
- Module 4 Knowledge Check
Peer Review
- Digital Marketing Plan