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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Prof. Williams S. Ettouati and Prof. Joseph D. Ma developed the Drug Commercialization online certification, which is available through Coursera and is the final stage of the series drug discovery, drug development, and drug commercialization. The Drug Commercialization online course begins by offering an overview of the drug discovery and drug development process and advances to the main concepts of drug commercialization and the pharmacoeconomics of the drug development cycle.
Drug Commercialization online classes by Coursera begin with pharmacoeconomic, intellectual property strategy, marketing strategy, portfolio management, regulated markets, and strategic partnerships concepts, as well as post-marketing clinical testing or Phase 4 studies. The course seeks to provide participants with a piece of greater knowledge about how medicine is developed in the laboratory, evaluated in clinical trials, and finally released into the market.
The Highlights
- Certificate of completion
- Self-paced course
- English video lectures with multiple subtitles
- 12 hours effort
- 100% online content
- Flexible deadlines
- Exercises
- Graded assignments
- Graded quizzes
Programme Offerings
- Certificate of completion
- Self-paced Course
- English video lectures with multiple subtitles
- 100% online content
- Flexible Deadlines
- Exercises
- Graded Assignments
- 12 hours effort
- Graded Quizzes.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Fee Details
Description | Total Fee in INR |
Course Fee, 1 month | Rs. 4,117 |
Course Fee, 3 months | Rs. 8,234 |
Course Fee, 6 months | Rs. 12,352 |
What you will learn
After completing the Drug Commercialization certification course, participants will gain a deep understanding of the drug commercialization process. Participants will learn about pharmacoeconomics in drug development as well as property strategy and biosimilars to treat various diseases. Participants will learn about pharmaceutical and biotechnological medication marketing and sales strategies. Participants will also learn about drug portfolio management practices.
The Syllabus
Video
- Welcome!
Videos
- Pharmacoeconomics in Drug Development I
- Pharmacoeconomics in Drug Development II
- Pharmacoeconomics in Drug Development III
- Pharmacoeconomics in Drug Development IV
- Pharmacoeconomics in Drug Development V
Readings
- Lecture Slides
- A new Master Degree in Science in Drug Development & Product Management at UCSD
Quiz
- Pharmacoeconomics in Drug Development Quiz
Discussion Prompts
- Quality of Life: What's of greatest importance in your world?
- What's interesting on http://www.ispor.org
Videos
- Intellectual Property Strategy & BioSimilars I
- Intellectual Property Strategy & BioSimilars II
- Intellectual Property Strategy & BioSimilars III
- Intellectual Property Strategy & BioSimilars IV
- Intellectual Property Strategy & BioSimilars V
Readings
- Update on pay-for-delay
- Lecture Slides
Quiz
- Intellectual Property Strategy & BioSimilars Quiz
Videos
- Marketing Pharmaceuticals & Biotechnology Drugs I
- Marketing Pharmaceuticals & Biotechnology Drugs II
- Marketing Pharmaceuticals & Biotechnology Drugs III
- Marketing Pharmaceuticals & Biotechnology Drugs IV
- Marketing Pharmaceuticals & Biotechnology Drugs V
- Marketing Pharmaceuticals & Biotechnology Drugs VI
Reading
- Lecture Slides
Quiz
- Marketing Pharmaceuticals & Biotechnology Drugs Quiz
Discussion Prompts
- Social Media: How is it changing things?
- Orphan drug successes?
Videos
- Managed Markets and Sales Strategy I
- Managed Markets and Sales Strategy II
- Managed Markets and Sales Strategy III
- Managed Markets and Sales Strategy IV
- Managed Markets and Sales Strategy V
Reading
- Lecture Slides
Discussion Prompts
- How will the increase in public-funded coverage change things?
Quiz
- Managed Markets and Sales Strategy Quiz
Videos
- Strategic Alliances
- Strategic Alliances and Deals in 2015
- Structuring and Negotiating Alliances
Reading
- Lecture Slides
Quiz
- Strategic Alliance & M+A in Pharma, Biotech & Academia
Discussion Prompts
- What would you seek advice on?
Videos
- Business Models and Portfolio Management Part 1
- Business Models and Portfolio Management Part 2
- Business Models and Portfolio Management Part 3
- Business Models and Portfolio Management Part 4
- Business Models and Portfolio Management Part 5
Reading
- Lecture Slides
Quiz
- Quiz
Discussion Prompts
- Which market business model most interests you?
Videos
- Academic Industry partnership "Various models, Various outcomes" I
- Academic Industry partnership "Various models, Various outcomes" II
- Academic Industry partnership "Various models, Various outcomes" III
- Academic Industry partnership "Various models, Various outcomes" IV
- Academic Industry partnership "Various models, Various outcomes" V
- Academic Industry partnership "Various models, Various outcomes" VI
Reading
- Lecture Slides
Quiz
- Academic Industry partnership "Various models, Various outcomes"
Discussion Prompts
- Do you know of any interesting partnerships?