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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Effective communication is essential in an increasingly complicated national and global world, where employees must deal with fast change and an abundance of information. The Communication and Influence in the Digital Age online course investigate conventional communication abilities that have been updated for today's linked and technology-driven world.

Because of the public nature and fast growth of digital communication, a single error can result in a loss of trust at both the organization and individual levels. The Communication and Influence in the Digital Age Training are led by specific academic experts and UCT faculties who teach how to effectively communicate amongst stakeholders, team members, and the digital audience to increase clarity, trust, and goodwill.

The Communication and Influence in the Digital Age Syllabus navigate the contemporary communication environment through persuasion, critical thinking, narrative, interpersonal communication, cultural awareness, crisis management, and presentation all of which are necessary for generating impact and communicating effectively.

The Highlights

  • Course provider Getsmarter
  • 8-10 hours per week
  • University of Cape Town offering
  • Shareable certificate
  • 6 weeks duration
  • Split fee option available
  • Online learning
  • Downloadable resources
  • Assessments and projects
  • Self-paced learning

Programme Offerings

  • Infographics
  • Live polls
  • video lectures
  • Self-paced learning
  • Case Studies
  • quizzes
  • Offline resources
  • online learning

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town
The Communication and Influence in the Digital Age fees are Rs. 56,476. The course fee must be paid at one time or in 2 partial payments. Candidates who chose a partial mode of payment will be charged an extra 3% of the total fee as an admin fee. Candidates can pay the fee via credit/debit card or bank wire transfer.


Fee type

Fee amount in INR

Communication and Influence in the Digital Age fees

Rs. 56,476


Eligibility Criteria

Certification Qualifying Details

Candidates will have to meet all the criteria mentioned in the handbook of course to qualify for the Communication and Influence in the Digital Age certification. The course handbook will be given to the students after a successful registration. Candidates must finish all the course plans, modules, case studies, projects, and live polls in order to get a certificate. 

What you will learn

Communication skills

After completing the communication and Influence in the Digital Age certification course, candidates will develop rational thought and learn cross-cultural communication, personal branding, crisis management, and ethical leadership. Candidates will learn how to build frameworks to prevent the many threats that misunderstanding may bring.


Who it is for

  • Professionals and human resource managers seeking to improve their communication skills in order to meet the demands of an expanding digital environment.
  • Business executives who wish to strengthen their relational skills to develop strong teams, match their practical competence, foster trust and transparency with various stakeholders.
  • Managers and executives who want to increase internal motivation communicate more strongly with their employees or stakeholders and negotiate obstacles.

Admission Details

The process of admission in the Communication and Influence in the Digital Age course is fully online, candidates must follow the steps given below:

Step 1. Go through the given URL to visit the official course webpage

(https://www.getsmarter.com/products/uct-communication-and-influence-online-short-course)

Step 2. To start the registration process, tap the ‘Register’ button on the course page

Step 3. Agree to the terms and conditions and apply the coupon code if applicable

Step 4. Provide personal information to generate a profile on the Getsmarter

Step 5. Mention the billing address and sponsor details if applicable

Step 6. Pay the fee and start the course.

The Syllabus

  • Discuss the role of producers and consumers of information in the digital age
  • Review the evolution and impact of fake news, disinformation, and misinformation
  • Articulate why attention is an increasingly valuable resource and the influence this has on communication
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Investigate the importance of ethics and responsibility for effective communication in the digital age

  • Identify the role of heuristics and biases in thinking and behaviour, and the impact that can have on communication
  • Articulate strategies for managing disagreement, and encouraging an audience or interlocutor to be more receptive to criticism
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Contrast different approaches to communication, and the benefits of taking a systematic approach to avoid miscommunication

  • Articulate the principles of persuasion and influence
  • Determine how storytelling can be used to persuade
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Assess which particular persuasion techniques are effective, and can significantly improve communication

  • Determine your communication style and personal brand
  • Investigate how verbal presentation skills and non-verbal cues function to deliver a message with clarity
  • Analyse how to adapt and deliver your message to diverse audiences
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Evaluate your personal brand and presentation techniques through listening and providing feedback

  • Recognise communication as an investment for leaders and professionals
  • Identify the necessity of ethics and cultural intelligence in communication
  • Determine the function of interpersonal skills and leadership in communication
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Recommend a leadership approach for improved communication

  • Determine the role of communication in managing external and internal crises
  • Investigate communication strategies to respond to a crisis
  • Analyse the roles of key stakeholders in responding to a crisis
  • Analyse how the communication principles in this course will help you promote trust, clarity, and goodwill in your professional context
  • Evaluate the effectiveness of a crisis communication strategy in minimising reputational harm
  • Propose a crisis communication model to mitigate and respond to potential threats

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What are the 4 types of communication?

Written, visual, verbal, and non-verbal are the 4 types of communication.

2: What is the role of communication in an organisation?

Communication is a crucial management function that is connected with all other management responsibilities.

3: What are the 4 main functions of communication?

Information, social interaction, regulation, and motivation are the 4 main functions of communication.

4: Why is digital communication used?

Customers and stakeholders benefit from a more seamless experience through digital communication and it also reduces time consumption.

5: What are the 3 most popular modes of digital communication?

Social media, texting, and mobile devices are the 3 most popular modes of digital communication.

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