Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
To make an organisation’s digital marketing campaign successful, there is a need for a skilled Copywriter. Traditionally media personnel and Journalists were the information gatekeepers, but in this emerging digital world, every piece of information is at one click of the user. The Copywriting for digital Marketing online course is designed to deliver the knowledge of creating engaging and persuasive content which grabs the attention of readers and inspires them.
The Copywriting for digital Marketing training provides knowledge of best techniques and practices to write a call to action headlines and compelling stories on different online platforms and develop an effective content marketing plan. The program teaches how to improve search engine optimization and sell copywriting work.
The Copywriting for digital Marketing syllabus covers content marketing and copywriting for Social media which includes various techniques to create engaging content for social media. The course focuses on copywriting with a Search engine optimization perspective to make business visible and rank on search engines.
The Highlights
- University of Cape Town offering
- Self-paced learning
- 6 modules
- 6 weeks duration
- Assessments and projects
- Online learning
- 7-10 hours per week
- Split fee option available
- Shareable certificate
- Course provider Getsmarter
- Downloadable resources
Programme Offerings
- quizzes
- Infographics
- Offline resources
- Live polls
- online learning
- Case Studies
- video lectures
- Self-paced learning.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
The fees for the course Copywriting for Digital Marketing is -
| Head | Amount in INR |
| Programme fees | Rs. 68,811 |
Installment Plan
| 1st installment | Required before: 2025-04-18 | Amount Due: ₹34,406.00 INR |
| 2nd installment | Required before: 2025-05-18 | Amount Due: ₹34,405.00 INR |
Eligibility Criteria
Certification Qualifying Details
All 6 modules must be completed for the Copywriting for digital Marketing certification. Candidates will have to participate in the live survey, practical assessment, and quiz because the course evaluation is based on the performance of tasks and projects. To qualify for certification candidates must also comply with all requirements in the course manual.
What you will learn
After the completion of Copywriting for digital Marketing online training, candidates will learn about digital copywriting and various techniques and practices used for copywriting. Candidates will learn to write copies for content marketing and social media. Candidates will gain knowledge of writing call-to-action headlines and persuasive copy.
Who it is for
- Candidates who want to learn practical skills of copywriting can join the course
- Professionals from any domain who want to gain digital copywriting skills to stay competitive in an ever-changing industry can enroll in the course.
- Business owners and Entrepreneurs who want to improve their digital marketing strategies with an enhanced version of copywriting.
Admission Details
Follow the steps below for admission in the Copywriting for Online Marketing program by the University of Cape Town:
Step 1. Go to the official course webpage.
Step 2. To start the registration process, click on the ‘Register Now’ Button
Step 3. Fill the consent of agreeing terms and conditions and continue
Step 4. Create an account with personal details
Step 5. Fill in the billing address and sponsor details if any
Step 6. Start the course by paying the fee by various payment methods
The Syllabus
- Identify the differences between online copywriting and traditional copywriting
- Outline the evolution of online copywriting
- Explain what online copywriting means today
- Review examples of different types of online copywriting
- Discuss what the future holds for the discipline of online copywriting
- Propose which principles of copywriting for online marketing are applicable in different contexts
- Identify and research your target market to write successful copy
- Outline how to match your target market needs to your online offering
- Review different styles of online copywriting
- Discuss how to format online copy for maximum effectiveness
- Review various examples of online copywriting
- Demonstrate the impact of copywriting techniques on creating effective online copy for different target markets
- Interpret and apply the basic elements of persuasive copy
- Apply relevant techniques to conceptualise and write effective headlines
- Show what constitutes an effective call-to-action for digital content
- Distinguish between writing about features, benefits, and end results
- Analyse how to make a genuine emotional connection with your audience to foster trust and desire, and encourage action
- Evaluate how the principles of online copywriting are applied to digital content platforms
- Write persuasive copy for given examples and mediums of communication
- Apply writing techniques that can be used to encourage engagement on social media platforms
- Practise writing copy for different social media platforms
- Compare different approaches needed when writing copy for different social media platforms
- Differentiate between copywriting for online advertising and online engagement
- Justify the principles and importance of content management
- Write marketing copy for different digital content and social media platforms
- Outline how search algorithms work
- Show what user intent is in a search query
- Investigate keyword research to deduce the main phrases your target market uses to find your content
- Measure on-page optimisation
- Propose changes to copy in given examples to improve search engine optimisation and search rankings
- Outline the types of questions you should ask when taking on a new project
- Show how pricing works and how to price copywriting work
- Apply useful copywriting project management tools to streamline your processes and service
- Choose an appropriate pricing strategy based on given scenarios
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
Digital copywriting is all about creating digital text content for websites.
You can learn copywriting online at the University of Cape Town via Getsmarter.
No, Certificate is not required to become a copywriter but a certificate from a reputed university will authenticate your skill.
Yes, copywriting is a highly demanded career. There is a huge scope of digital copywriting.