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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

To make an organisation’s digital marketing campaign successful, there is a need for a skilled Copywriter. Traditionally media personnel and Journalists were the information gatekeepers, but in this emerging digital world, every piece of information is at one click of the user. The Copywriting for digital Marketing online course is designed to deliver the knowledge of creating engaging and persuasive content which grabs the attention of readers and inspires them.

The Copywriting for digital Marketing training provides knowledge of best techniques and practices to write a call to action headlines and compelling stories on different online platforms and develop an effective content marketing plan. The program teaches how to improve search engine optimization and sell copywriting work.

The Copywriting for digital Marketing syllabus covers content marketing and copywriting for Social media which includes various techniques to create engaging content for social media. The course focuses on copywriting with a Search engine optimization perspective to make business visible and rank on search engines.

The Highlights

  • University of Cape Town offering
  • Self-paced learning
  • 6 modules
  • 6 weeks duration
  • Assessments and projects
  • Online learning
  • 7-10 hours per week
  • Split fee option available
  • Shareable certificate
  • Course provider Getsmarter
  • Downloadable resources

Programme Offerings

  • quizzes
  • Infographics
  • Offline resources
  • Live polls
  • online learning
  • Case Studies
  • video lectures
  • Self-paced learning

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town

Eligibility Criteria

Certification Qualifying Details

All 6 modules must be completed for the Copywriting for digital Marketing certification. Candidates will have to participate in the live survey, practical assessment, and quiz because the course evaluation is based on the performance of tasks and projects. To qualify for certification candidates must also comply with all requirements in the course manual.

What you will learn

Writing skillsDigital marketing skills

After the completion of Copywriting for digital Marketing online training, candidates will learn about digital copywriting and various techniques and practices used for copywriting. Candidates will learn to write copies for content marketing and social media. Candidates will gain knowledge of writing call-to-action headlines and persuasive copy.


Who it is for

  • Candidates who want to learn practical skills of copywriting can join the course
  • Professionals from any domain who want to gain digital copywriting skills to stay competitive in an ever-changing industry can enroll in the course.
  • Business owners and Entrepreneurs who want to improve their digital marketing strategies with an enhanced version of copywriting.

Admission Details

Follow the steps below for admission in the Copywriting for Online Marketing program by the University of Cape Town:

Step 1. Go to the official course webpage.

Step 2. To start the registration process, click on the ‘Register Now’ Button

Step 3. Fill the consent of agreeing terms and conditions and continue

Step 4. Create an account with personal details

Step 5. Fill in the billing address and sponsor details if any

Step 6. Start the course by paying the fee by various payment methods

The Syllabus

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is an digital copywriting job?

Digital copywriting is all about creating digital text content for websites.

2: Where can I learn copywriting online?

You can learn copywriting online at the University of Cape Town via Getsmarter.

3: Do I need a certificate to be a copywriter?

No, Certificate is not required to become a copywriter but a certificate from a reputed university will authenticate your skill.

4: Is copywriting a good career?

Yes, copywriting is a highly demanded career. There is a huge scope of digital copywriting.

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