Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
A successful online marketing plan is essential to keep the brand recognizable and relevant in today's market. The Digital Marketing online course provided by UCT teaches how to reach the target audience by honing the internet marketing abilities required to improve personalisation and targeting, as well as to establish a cohesive cross-platform brand message.
According to a HubSpot report, 68% of marketers say paid online ads are "very essential" or "very critical" to their entire marketing plan. The Digital Marketing Training assists candidates in developing integrated marketing strategies that employ the appropriate tools for the task at hand and align online marketing objectives with underside business objectives.
A HootSuite report states that South Africans spend an average of 9 hours and 22 minutes a day on the internet. The syllabus covers various internet marketing topics such as Search Engine Optimisation, Social Media Management, Email Marketing, Public relation, Mobile marketing, Web designing, etc. With a certificate from the UCT, win the battle of attention as well as provide concrete evidence of your new marketing skills.
The Highlights
- Projects and assessments
- Split option of payment
- Self-paced learning
- Downloadable resources
- 8 weeks duration
- Online learning
- 10-12 hours per week
- Course provider Getsmarter
- Shareable certificate
- University of Cape Town offering
Programme Offerings
- Infographics
- Self-paced learning
- online learning
- video lectures
- Offline resources
- Case Studies
- Live polls
- quizzes
Eligibility Criteria
Certification Qualifying Details
To qualify for the Digital Marketing certification, As defined in the study guide, applicants must pass all learning modules, submit group projects, assignments and engage in activities like quiz, polls, questionnaires, test, research studies, and so on. The evaluation is purely based on the submission of a series of online projects and assignments. Applicants must meet all of the criteria outlined in the coursebook in order to receive certification.
What you will learn
Upon completing the Digital Marketing online tutorial, Learners will obtain practical knowledge in web development, statistics, Search Engine Optimisation, content writing, social media marketing, email marketing and PPC as well as a knowledge of the different parts and channels that comprise an integrated digital marketing plan. Trainees will also acquire knowledge that is transferable to a wide range of situations and sectors, at various career levels.
Who it is for
- Business owners, as well as current and prospective marketing experts, want to improve their brand's online exposure.
- Those already working in marketing and want to refresh their abilities to meet new corporate demands.
- Those who are fresh to the online marketing field and want to gain core digital marketing expertise guided by Industry experts.
Admission Details
To get admission to the Digital Marketing course for beginners by UCT, follow the steps mentioned below:
Step 1. Go to the course webpage
Step 2. Tap on the ‘Register Now’ button to start the admission procedure
Step 3. Mark the consent box to agree that you are aware of terms and conditions
Step 4. Fill in personal details to generate a profile on the Getsmarter platform
Step 5. Provide the billing address and sponsor details if applicable
Step 6. Pay the fee amount and begin the course.
The Syllabus
- Identify the different digital marketing tactics
- Recall the history of digital marketing
- Show how the different digital marketing tactics work together
- Explain future digital marketing trends
- Recognize current digital marketing trends
- Apply principles of striking visual web design
- Recognize why the website is the centre of your digital marketing strategy
- Review legal requirements for a website
- Evaluate the user interface and user experience of a website
- Analyze the content aspects of a website
- Create a WordPress website by following a step-by-step process
- Create a home page using Yola
- Assess the benefits of web analytics
- Outline the evolution of web analytics
- Identify how to install Google analytics
- Use key analytics statistics
- Select what tools to use in order to measure and analyze online behavior
- Evaluate analytics reports
- Explain how search engines interact with websites
- Define search engine optimisation (SEO)
- Discuss why SEO is so important for your website
- Apply SEO best practices
- Differentiate between off-page and on-page optimisation
- Recommend how best to optimise a website
- Write content that optimises your website for search engines
- Decide which feature or features of off-page, on-page, and general SEO best practices apply
- Identify elements of a content marketing strategy
- Recall the different types of online copywriting and where they are found
- Identify the principles of good online copywriting
- Contrast methods of writing for different online mediums (website, email, and blog)
- Practice good online writing principles
- Create web-optimized copy for a blog post
- Recommend changes to a blog post to make it web-optimized
- Differentiate between free and paid advertising
- Identify the differences between online and offline advertising
- Debate the pros and cons of free vs paid to advertise
- Complete the steps in the process of creating a Facebook Ad
- Outline the steps in the process of creating a Facebook Ad
- Create a Facebook advertisement
- Identify the different social media platforms
- Define social networking
- Outline a social media marketing strategy
- Plan social media activities to assist a brand in achieving its marketing goals
- Select appropriate social media platforms upon which to market your business
- Analyze the benefits and risks of using emotion in viral marketing
- Debate the importance of web PR and online reputation management
- Differentiate between traditional and web PR
- Use web PR tools to manage your online reputation
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
Digital Marketing includes various practices like Email Marketing, Social Media Marketing, SEM, SEO, Content Marketing, Inbound Marketing, and Web Analytics.
The digital marketing course by the UCT is the best digital marketing online course.
Digital marketing is becoming a very profitable choice in this internet era, and the need for online marketing is expanding.
A particular degree in the relevant discipline is not required to become a digital marketer. An accreditation in Internet Marketing will broaden your skills and knowledge to increase your employability.