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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.
The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.
The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.
The Highlights
- Split fee option available
- University of Cape Town offering
- Shareable certificate
- 6-8 hours per week
- 6 weeks duration
- Downloadable resources
- Course provider Getsmarter
- Self-paced learning
- Online learning
- Assessments and projects
Programme Offerings
- Case Studies
- quizzes
- Live polls
- Offline resources
- Self-paced learning
- Infographics
- online learning
- video lectures
Eligibility Criteria
Certification Qualifying Details
To qualify for the Market Research, Consumer Insights, and Competitor Analysis certification by the University of Cape Town, candidates will have to complete a series of assignments, live polls, quizzes and projects along with completing the 6 modules course. Candidates must meet all the parameters written in the course handbook to get qualified.
What you will learn
After completing the Market Research, Consumer Insights, and Competitor Analysis certification course, candidates will learn about data interpretation, competitor analysis, market trends, leveraging, and collecting customer data to identify the consumer needs.
Who it is for
- Professionals from a wide range of industries want to use consumer informed data for making effective business decisions.
- Managers, business owners, marketing specialists, strategists and analysts who want to understand the needs of customers and market demands.
- Business and product development managers who want to establish and retain a distinct business identity, and shape their strategies based on informed consumer insights.
Admission Details
To enroll in the Market Research, Consumer Insights, and Competitor Analysis for beginners, candidates must follow the steps listed below:
Step 1. To access the course's website, Visit the Official site.
Step 2. Go to the course page and click the 'Register Now' button to begin the registration process.
Step 3. To resume, kindly verify the consent box to guarantee compliance with the conditions
Step 4. Create a profile on Getsmarter with personal details
Step 5. Fill in the billing address as well as the sponsor's details, if necessary.
Step 6. Pay the fee amount by debit/credit card or bank transfer, and start the program on the scheduled date.
The Syllabus
- Highlight the role of market research in organisational decision-making
- Recall the purpose of market research
- Recognise the business problems that market research aims to solve
- Identify potential data sources that can be utilised by market researchers
- Identify the steps in the market research process
- Outline a business problem statement
- Recognise the importance of segmenting the target market
- Define consumers and the different consumer groups
- Choose appropriate market metrics for specific market research problems
- Identify consumer behavior drivers and measurement techniques
- Discuss how the cost of secondary research is changing
- Identify the benefits and limitations associated with secondary research data
- Outline methods of sourcing and evaluating secondary research data
- Analyse secondary research findings to solve a business problem
- Determine the suitability of provider data
- Choose the appropriate research methodologies to collect primary data
- Identify the benefits and limitations of primary research
- Articulate the ethical considerations when collecting primary data
- Draft your own survey to collect primary data
- Critique a research brief
- Discuss the difference between an effective and ineffective presentation of data
- Outline the importance of interpreting data accurately
- Choose the most appropriate method to report on market research findings
- Recommend methods to build and maintain ongoing organisational market-knowledge
- Present your market research findings
- Identify new market research and data collection tools that are being utilised by organisations
- Discuss the changes taking place in market research
- Determine the impact of big data on market research
- Recommend a research process for a potential business and market research problem
- Reflect on how organisations can stay relevant in the evolving environment of market research
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
The 4 types of market research are:
- Customer observation
- Surveys
- Focus groups
- Interviews
The market research course offered by the University of Cape Town is best for learning market research.
A good consumer insight consists of experiences, behavior, need, belief, and desires of the customer.
Consumer insight is an interpretation used by businesses to gain a deeper understanding of how their audience thinks and feels.
The 4 main consumer needs are:
- Quality
- Price
- Convince
- Choice