Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.
Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.
Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business.
The Highlights
- Course provider Getsmarter
- Downloadable resources
- University of Cape Town offering
- Shareable certificate
- 10 weeks duration
- 7-10 hours per week
- Split option of payment
- Self-paced learning
- Online learning
- Projects and assessments
Programme Offerings
- Self-paced learning
- Offline resources
- Infographics
- online learning
- video lectures
- quizzes
- Live polls
- Case studies.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
Fee type | Fee amount in INR |
Marketing course fees | Rs. 73,556 |
The Marketing fees are Rs. 73,556 (Incl of all taxes). Applicants will have to pay the full cost of the training at once or in 3 installments. If the applicant chooses to pay the total fee in 3 installments, a 3% extra admin charge will be added to the total fee cost. The amount of fee can be paid via EFT/Bank transfer or debit/credit card.
Installment Plan
| 1st installment | Required before: 2025-01-21 | Amount Due: ₹24,519.00 INR |
| 2nd installment | Required before: 2025-02-20 | Amount Due: ₹24,519.00 INR |
| 3rd installment | Required before: 2025-03-22 | Amount Due: ₹24,518.00 INR |
Eligibility Criteria
Certification Qualifying Details
To qualify for this certification from Africa’s leading institution, the University of Cape Town, candidates compulsorily finish all the syllabus, weekly modules and submit the assignment, projects, quizzes, and polls in time. The evaluation of candidates is primarily based on a series of projects and assignments included in the course. All the requirements written in the coursebook should be met to qualify for certification.
What you will learn
After completing the Marketing certification course from the leading institution of South Africa, the University of Cape Town, candidates will learn about the comprehensive marketing plan and gain the ability to implement the plan while staying under a strict budget. Candidates will learn about classic and digital marketing channels along with understanding how to optimise content for different web platforms.
Who it is for
- Marketing professionals or anyone who is interested in the field of marketing can join the course.
- Entrepreneurs and company owners who want to learn how to promote and advertise their services or products for future development.
- Social media managers, marketing managers, content marketers, email marketers, marketing executives, website administrators, and sales consultants who wish to upgrade their traditional marketing skills and experience to utilize it right away in their job or business.
Admission Details
The process of admission in the Marketing online training is easy, candidates must follow the steps written below:
Step 1. Open the course detail page by following the link below
(https://www.getsmarter.com/products/uct-marketing-online-short-course)
Step 2. Find the ‘Register Now’ button and click to proceed
Step 3. Agree with the terms and conditions, and apply the promo code and click the ‘save and continue’ button.
Step 4. Create a profile on the Getsmarter by filling in details
Step 5. Provide billing address information and optional sponsor details
Step 6. Pay the fee and start the online class
The Syllabus
- Define the practice of marketing
- Identify the benefits of a marketing strategy
- Choose the correct ‘P’ according to a product or service marketing scenario
- Investigate the need for a marketing budget
- Debate the importance of setting marketing goals and objectives
- Formulate a series of marketing goals for a business
- Identify the elements of the ‘Ps’ that make up a brand's marketing mix
- Define market research
- Explain the purpose of a buyer persona
- Describe the market research process
- Illustrate the difference between qualitative and quantitative research
- Argue for a choice of qualitative or quantitative market research tools
- Analyse a set of market research data
- Create a comprehensive buyer persona
- Identify the need for a branding strategy
- Identify the role of a vision and mission statement
- Compare various types of branding strategies for products
- Recommend improvements to various brand identities
- Investigate ways of protecting a brand identity
- Identify the differences between products and services
- Differentiate between the marketing strategies for products and services
- Assess the value of given product and service marketing plans
- Choose between wholesalers versus retailers for distribution
- Recommend alternative product and service marketing strategies
- Define market segmentation and its purpose
- Identify the various types of market segmentation
- Contrast the various methods for conducting a competitor analysis
- Illustrate the effectiveness of a SWOT analysis
- Compile a SWOT analysis for a given business
- Predict the impact of various competitors and adjust a marketing strategy accordingly
- Identify the various available marketing channels
- Choose a marketing channel based on a given scenario
- Identify the difference between direct and indirect marketing
- Analyse a company's choice of marketing channel in relation to their goals and budget
- Select the correct marketing channels based on a company's marketing goals and budget
- Discuss the value of digital marketing
- Describe the characteristics of a good website
- Analyse websites for bad design elements
- Evaluate websites and blog copy or content
- Choose the role of social media in digital marketing
- Distinguish between various types of online advertising and their benefits
- Create a digital marketing campaign
- Identify the role of sales in a business
- Contrast the roles of sales and marketing
- Illustrate the sales process
- Investigate ways in which sales and marketing can work together
- Explain the need for measuring marketing tactics
- Research the various metrics used in marketing
- Analyse the various tools available to measure marketing success
- Apply data in order to improve a marketing campaign and achieve marketing goals
- Measure the effectiveness of different marketing tactics
- Describe the various elements of a marketing campaign and how they interact
- Illustrate the need for careful budgeting in marketing campaigns
- Select channels to include in a marketing campaign based on a given budget
- Predict the costs of various marketing channels
- Design a campaign according to a fixed budget
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
Marketing is a process and method for developing, conveying, distributing, and exchanging value-added solutions for consumers, partners, clients, and society.
The 4 types of marketing are relationship, undercover, scarcity, and cause marketing.
The 7 Ps of marketing are price, product, promotion, packaging, place, people, and positioning.
The 7 Cs of marketing are cost-effective, connections, customer service, credibility, customer, cash, and close.
The 7 types of marketing are:
- Social media marketing
- Email marketing
- Search engine optimisation
- Influencer marketing
- Content marketing
- Affiliate marketing
- Paid marketing