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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

The Highlights

  • Course provider Getsmarter
  • Downloadable resources
  • University of Cape Town offering
  • Shareable certificate
  • 10 weeks duration
  • 7-10 hours per week
  • Split option of payment
  • Self-paced learning
  • Online learning
  • Projects and assessments

Programme Offerings

  • Self-paced learning
  • Offline resources
  • Infographics
  • online learning
  • video lectures
  • quizzes
  • Live polls
  • Case Studies

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town
Marketing Fees Structure

Fee type

Fee amount in INR

Marketing course fees

Rs. 69,912

The Marketing fees are Rs. 69,912  (Incl of all taxes). Applicants will have to pay the full cost of the training at once or in 3 installments. If the applicant chooses to pay the total fee in 3 installments, a 3% extra admin charge will be added to the total fee cost. The amount of fee can be paid via EFT/Bank transfer or debit/credit card.


Eligibility Criteria

Certification Qualifying Details

To qualify for this certification from Africa’s leading institution, the University of Cape Town, candidates compulsorily finish all the syllabus, weekly modules and submit the assignment, projects, quizzes, and polls in time. The evaluation of candidates is primarily based on a series of projects and assignments included in the course. All the requirements written in the coursebook should be met to qualify for certification.

What you will learn

Human Resource ManagementSales skillsMarketing skillsEntrepreneurial skillsLeadership

After completing the Marketing certification course from the leading institution of South Africa, the University of Cape Town, candidates will learn about the comprehensive marketing plan and gain the ability to implement the plan while staying under a strict budget. Candidates will learn about classic and digital marketing channels along with understanding how to optimise content for different web platforms.


Who it is for

  • Marketing professionals or anyone who is interested in the field of marketing can join the course.
  • Entrepreneurs and company owners who want to learn how to promote and advertise their services or products for future development.
  • Social media managers, marketing managers, content marketers, email marketers, marketing executives, website administrators, and sales consultants who wish to upgrade their traditional marketing skills and experience to utilize it right away in their job or business.

Admission Details

The process of admission in the Marketing online training is easy, candidates must follow the steps written below:

Step 1. Open the course detail page by following the link below

(https://www.getsmarter.com/products/uct-marketing-online-short-course)

Step 2. Find the ‘Register Now’ button and click to proceed

Step 3. Agree with the terms and conditions, and apply the promo code and click the ‘save and continue’ button.

Step 4. Create a profile on the Getsmarter by filling in details

Step 5. Provide billing address information and optional sponsor details

Step 6. Pay the fee and start the online class

The Syllabus

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is the basic meaning of marketing?

Marketing is a process and method for developing, conveying, distributing, and exchanging value-added solutions for consumers, partners, clients, and society.

2: What are the 4 types of marketing course ?

The 4 types of marketing are relationship, undercover, scarcity, and cause marketing.

3: What are the 7 Ps of marketing?

The 7 Ps of marketing are price, product, promotion, packaging, place, people, and positioning.

4: What are the 7 Cs of marketing?

The 7 Cs of marketing are cost-effective, connections, customer service, credibility, customer, cash, and close.

5: What are the 7 types of marketing?

The 7 types of marketing are:

  • Social media marketing
  • Email marketing
  • Search engine optimisation
  • Influencer marketing
  • Content marketing
  • Affiliate marketing
  • Paid marketing 
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