Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The emergence of online and social media outlets has resulted in a noticeable shift in our consumption of conventional media. As the communications environment evolves, organizations and brands must rely on public PR specialists to assist them to manage their public image and thereby favourably affect their bottom line. The Public Relations (PR) online course is offered by UCT to teach about various PR practices.
Do you want to be known as a strategic and proactive PR manager? The Public Relations (PR) certification by Getsmarter and the University of Cape Town provides an ideal chance to advance or establish a career in public relations by learning about the most recent strategies and methods for effective public relations practice in the digital era. The Public Relations (PR) syllabus teaches how to develop PR strategy and obtain the confidence to construct great public partnerships and Mass communication tactics. The course develops critical abilities for starting or advancing a career in public relations.
The Highlights
- Online learning
- 10 weeks duration
- Split fee option available
- Self-paced learning
- Course provider Getsmarter
- Downloadable resources
- Shareable certificate
- Assessments and projects
- University of Cape Town offering
- 7-10 hours per week
Programme Offerings
- video lectures
- Case Studies
- Offline resources
- Live polls
- online learning
- quizzes
- Self-paced learning
- Infographics.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
The Public Relations (PR) certification fees is as follows:
Course | Cost |
Public Relations (PR) | Rs. 66,912 |
Note: Please find that the course provider may change the fees. Kindly check the official web site for the latest update.
Installment Plan
| 1st installment | Required before: 2025-03-21 | Amount Due: ₹22,304.00 INR |
| 2nd installment | Required before: 2025-04-20 | Amount Due: ₹22,304.00 INR |
| 3rd installment | Required before: 2025-05-20 | Amount Due: ₹22,304.00 INR |
Eligibility Criteria
Certification Qualifying Details
To be eligible for the UCT Public Relations(PR) certification, a candidate must complete all portions of the course, including modules, surveys, practicals, live polls and assignments. A sequence of practice assignments and tests is used to assess trainees. To be certified, a trainee must complete all of the criteria outlined in the course material book.
What you will learn
After completing the Public Relations (PR) certification syllabus, candidates will develop self-assurance to establish strong public relationships and devise smart communication initiatives. Candidates will learn to manage the reputation of an individual, business, or brand. Learners will gain knowledge of customer expectations and crisis management plans.
Who it is for
The Public Relations (PR) certification by Getsmarter is ideal for professionals such as:
- Public Relation Executive
- Public Relations Specialist
- Marketing Manager
- Advertising Manager
Admission Details
Candidates must complete the procedures outlined below to be considered for admission to the Public Relations (PR) for beginners:
Step 1. Land on the course web page.
Step 2. Click the 'Register Now' button to begin the registration process.
Step 3. Continue to sign the contract and agreements by checking the consent box.
Step 4. Please fill in private data and continue to generate your profile.
Step 5. Continue to the payment page by filling in billing details
Step 6. Pay the fee cost using your preferred option and begin the tutorial
Application Details
Candidates who wish to apply for the Public Relations (PR) certification course needs to fill in their personal profile (first and last name, e-mail). They need to create a new password for their account. Then they can proceed with the billing process.
The Syllabus
- Define what public relations entails (its purpose and functions)
- Research the current media landscape and its effect on the PR industry
- Review public relations career paths and planning
- Outline the relationship between PR, advertising, marketing, digital marketing, and social media
- Describe how PR forms part of an integrated marketing strategy
- Explain the relationship between PR and brand management
- Identify the basic principles of public relations as they relate to specific example scenarios
- Identify an organisation's stakeholders
- Outline the different types of external stakeholders
- Describe the importance of being aware of your business's financial audiences
- Discuss the importance of sociocultural awareness
- Review the importance of good internal communication
- Explain the potential impact of macro factors on public relations
- Outline the relationship between the PR industry and the government
- Discuss the role and principles of ethics in the field
- Summarise the effects of corporate social responsibility (CSR) and lobbying on a company's reputation
- Review general and specific traditional media writing skills
- Outline the differences between traditional and online media, and how writing for online media is unique
- Show which skills are necessary for good interviews and presentations
- Apply the skills and traits of a successful PR practitioner
- Choose how to respond to practical scenarios, using appropriate writing, interview, and presentation skills
- Review the fundamentals of valuable relationships with the media
- Identify methods to meet your objectives in a media relations campaign
- Outline the advantages of forming relationships with different stakeholders as part of an earned media relations strategy
- Explain the difference between a blogger and influencer
- Show how to build and maintain relationships with bloggers and influencers
- Choose how to handle and respond to scenarios with positive relationship building being the goal
- Describe the relationship between PR and the internet
- Identify online tools to successfully manage PR efforts
- Apply good practices for managing websites and blogs as PR tools
- Analyse why it is important for PR professionals to monitor the internet
- Differentiate between the various online platforms and options that can be used for public relations
- Discuss the significance of social media in the PR industry
- Explain how viral exposure can affect a company's reputation and how to plan a viral campaign
- Review the benefits of the various social media networks and platforms as public relations tools
- Explain how viral exposure can affect a company's reputation and how to plan a viral campaign
- Use measurement tools to monitor the efficacy of a PR campaign
- Select which social media platforms can be used for effective online reputation management
- Outline important considerations for hosting launches, events, and activations
- Explain the value of integrating physical public relations events and activities with an organisation’s brand and message
- Discuss which elements are key to successful sponsorships and publicity stunts
- Illustrate the benefits of using good speakers or personal appearances as an effective PR tool
- Investigate how appearing on a talk show can boost a company's public image
- Recommend ways to successfully use media to promote a chosen business in terms of public relations
- Describe different types of issues, crises, and their potential catalysts
- Identify the scope of a crisis
- Illustrate how to establish crisis management teams
- Analyse a situation to plan an appropriate response
- Justify the value of post-crisis analyses
- Decide on an appropriate response to practical examples where crisis management is necessary
- Explain the importance and benefits of measuring PR activities
- Use the principles and methods of online measuring to show true value in your organisation
- Investigate the various analytics tools you can use to monitor and measure your PR efforts
- Analyse your PR objectives in order to measure, track, and monitor relevant information
- Decide which of the various analytics tools available would be most suitable to your context
- Recommend ways to measure the effectiveness of PR efforts, using online and traditional methods
- Explain the benefits of creating a public relations plan
- Apply the relevant tools, tactics, and resources available to the PR practitioner
- Investigate which elements should be in a PR plan
- Recommend the benefits of having PR as part of an integrated marketing plan
- Write an outline of a public relations plan for a case study business
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
PR professionals help a firm or organization develop and maintain a favourable public image.
The art and technique of protecting a financial company's stock prices and reputation is known as financial PR.
PR profession includes enhancing and sustaining a client's or company's public image through press releases, media appearance, and Social media.
According to the U.S. News & World Report, PR is no. 3 best careers among all.
The duration of the course is 10 weeks. Candidates will have to dedicate 7 - 10 hours per weeks.
The course is taught via online. There will be reviewed small group discussions, weekly class-wide forums, downloadable instructional material, peer learning, video lectures, infographics, live polls, real-world case studies, projects, quizzes, etc.