Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.
The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.
The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course.
The Highlights
- Self -paced learning
- 10 weeks duration
- University of Cape Town offering
- Downloadable resources
- 10 modules
- Assessments and projects
- Split fee option available
- Shareable certificate
- 8 hours per week
- Course provider Getsmarter
Programme Offerings
- Live polls
- quizzes
- video lectures
- Case Studies
- Infographics
- online learning
- Offline resources
- Self-paced learning.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UCT Cape Town |
Fee type | Fee amount in INR |
Search Engine Optimisation(SEO) fees | Rs. 62,167 |
The Search Engine Optimisation(SEO) fee is Rs. 62,167. Learners will have an option of paying the fee in 3 installments. By choosing the split method, candidates will be liable to pay a 3% additional amount as an admin charge.
Installment Plan
| 1st installment | Required before: 2025-04-08 | Amount Due: ₹20,723.00 INR |
| 2nd installment | Required before: 2025-05-08 | Amount Due: ₹20,722.00 INR |
| 3rd installment | Required before: 2025-06-07 | Amount Due: ₹20,722.00 INR |
Eligibility Criteria
Certification Qualifying Details
The candidates must complete the course with all 10 modules to qualify for Search Engine Optimisation(SEO) certification. A live poll, quizzes, and practical evaluation will have to be submitted by candidates because the course evaluation is based on a series of assignments and projects. All the requirements written in the course manual must also be met for candidates to qualify for certification.
What you will learn
After completing the Search Engine Optimisation (SEO) certification course, candidates will gain knowledge of various tools and techniques used in SEO, candidates will learn about the use of google analytics and online content marketing strategy. The candidates will learn to follow various updates in the SEO market.
Who it is for
- Digital marketing professionals who are seeking to get an opportunity to learn the latest tool, techniques and practices done for SEO can join this course.
- Professionals who want to gain the basic understanding of content strategies, analytical tools, website structures can enrol in the course.
Admission Details
Follow the steps listed below to start admission to the Search Engine Optimisation(SEO) online certification course offered by the University of Cape Town:
Step 1. Follow the official link on the course page.
Step 2. Click the ‘Register Now’ button to start the registration
Step 3. Continue by agreeing to terms and condition
Step 4. Make a profile by filling in personal details
Step 5. Submit the Billing address information and provide the sponsor detail if any
Step 6. Select the method of payment and pay the fee to start the program
The Syllabus
- Define SEO
- Explain the influence of search engines on conversions
- Recognise the need for SEO in the current digital landscape
- Recall the origins of search engines
- Identify the fundamental principles of search engine algorithms and results pages (SERPs)
- Recall the terminology of search engine mechanisms
- Practice wiki creation using the basics of SEO
- Analyse Google's algorithm updates
- Explain the reasons for algorithm changes
- Operate within an SEO community
- Recognise the need to stay up to date with trends and algorithm changes
- Identify likely future trends in SEO
- Identify how websites are structured and the importance of usability
- Recall the functional influence of crawlers
- Define the use of sitemaps for SEO
- Illustrate the role of HTML in terms of SEO
- Evaluate and improve the back-end of a website for SEO
- Recognise the influence of platform choice on SEO
- Discuss the relationship between web design and SEO
- Differentiate between on- and off-site SEO
- Discuss the value of SEO tools
- Use Google Search Console to perform an on-site audit
- Operate within an SEO community
- Identify the basics of Google Analytics tools
- Explain how to set SEO goals
- Recognise search user behaviour in relation to online content
- Discuss the effect of different types of online content on SEO
- Define the function of keywords
- Operate keyword research tools
- Plan a simple content strategy using insights gained from content marketing and SEO
- Create a simple content strategy
- Identify compelling content
- Appreciate the influence of content structure
- Choose copy for search engine optimisation
- Create effective content for an online audience
- Evaluate critical issues in SEO ethics
- Explain the importance of link-building for holistic content marketing
- Analyse link-building and link profiles
- Explain how social media boosts SEO
- Analyse how SEO is different for mobile
- Demonstrate how to encourage continued engagement
- Evaluate social media strategies for SEO and make recommendations
- Recall the range of paid services available
- Differentiate between PSA and SEO
- Judge the ethics of paid ranking strategies
- Demonstrate how PSA can help SEO
- Design a basic paid advertising campaign and explain its importance in terms of SEO
- Explain the process of analysing data for SEO
- Recognise the value of data for SEO
- Illustrate the principles of conversion and attribution
- Use SEO tools and metrics for specific strategies
- Identify the scope of a typical SEO site audit
- Review the principles of Return on Investment and Return on Effort
- Deduce specific client needs
- Interpret client needs into measurable SEO goals
- Evaluate SEO performance and compile reports with recommendations
- Demonstrate insight into solving specific SEO problems
Instructors
UCT Cape Town Frequently Asked Questions (FAQ's)
Search Engine Optimisation is the procedure of optimising digital content to make the content more loveable by search engine crawlers.
It takes 10 weeks to learn SEO for beginners, candidates will learn advanced SEO skills in this time period.
SEO is the most important part of a digital content as it drives more organic traffic through search queries of a search engine.
There are various topics included in the course such as adword, analytics, content strategy, HTML, SEO trends, site architecture, various SEO tools and many more.
By doing the Search Engine Optimisation(SEO) certification course from UCT, one can become an SEO certified.