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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course

The Highlights

  • Self -paced learning
  • 10 weeks duration
  • University of Cape Town offering
  • Downloadable resources
  • 10 modules
  • Assessments and projects
  • Split fee option available
  • Shareable certificate
  • 8 hours per week
  • Course provider Getsmarter

Programme Offerings

  • Live polls
  • quizzes
  • video lectures
  • Case Studies
  • Infographics
  • online learning
  • Offline resources
  • Self-paced learning

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town

Fee type

Fee amount in INR

Search Engine Optimisation(SEO) fees

Rs. 57,417 

The Search Engine Optimisation(SEO) fee is Rs. 57,417. Learners will have an option of paying the fee in 3 installments. By choosing the split method, candidates will be liable to pay a 3% additional amount as an admin charge.


Eligibility Criteria

Certification Qualifying Details

The candidates must complete the course with all 10 modules to qualify for Search Engine Optimisation(SEO) certification. A live poll, quizzes, and practical evaluation will have to be submitted by candidates because the course evaluation is based on a series of assignments and projects. All the requirements written in the course manual must also be met for candidates to qualify for certification.

What you will learn

Marketing skillsSEO skillsKnowledge of Google analytics

After completing the Search Engine Optimisation (SEO) certification course, candidates will gain knowledge of various tools and techniques used in SEO, candidates will learn about the use of google analytics and online content marketing strategy. The candidates will learn to follow various updates in the SEO market.


Who it is for

  • Digital marketing professionals who are seeking to get an opportunity to learn the latest tool, techniques and practices done for SEO can join this course.
  • Professionals who want to gain the basic understanding of content strategies, analytical tools, website structures can enrol in the course.

Admission Details

Follow the steps listed below to start admission to the Search Engine Optimisation(SEO) online certification course offered by the University of Cape Town:

Step 1. Follow the official link on the course page.

Step 2. Click the ‘Register Now’ button to start the registration

Step 3. Continue by agreeing to terms and condition

Step 4. Make a profile by filling in personal details

Step 5. Submit the Billing address information and provide the sponsor detail if any

Step 6. Select the method of payment and pay the fee to start the program

The Syllabus

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is Search Engine Optimisation?

Search Engine Optimisation is the procedure of optimising digital content to make the content more loveable by search engine crawlers.

2: How long does it take to complete a Search Engine optimisation course for beginners?

It takes 10 weeks to learn SEO for beginners, candidates will learn advanced SEO skills in this time period.

3: Why is Search Engine Optimisation Important?

SEO is the most important part of a digital content as it drives more organic traffic through search queries of a search engine.

4: What SEO topics are included in this course?

There are various topics included in the course such as adword, analytics, content strategy, HTML, SEO trends, site architecture, various SEO tools and many more.

5: How do I become SEO certified?

By doing the Search Engine Optimisation(SEO) certification course from UCT, one can become an SEO certified.

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