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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The sports business is very large and growing rapidly in South Africa and around the world, offering broad possibilities for enthusiastic professionals in sports. The Sports Management: Business Principles in Sport online course teaches the core business skills required for a successful future in the sports sector. 

The Sports Management: Business Principles in Sports Training provide organised and structured business skills to sports industry working professionals, concentrating on ways for efficiently managing companies and people, as well as the logical, functional, and practical aspects of the sports sector. The sports sector is undergoing an unprecedented transformation as a result of technological advancements, changing consumer preferences, and an eSports revolution - the global sports market is estimated to reach $614.1 billion by 2022.

The Sports Management: Business Principles in Sport syllabus includes sports-related business tactics as well as personal reflection, all while strengthening the basic business and soft skills needed to become a sports manager. With the help of the course, candidates will improve their business management expertise for usage in the sports industry. 

The Highlights

  • Shareable certificate
  • Downloadable resources
  • Course provider Getsmarter
  • Online learning
  • 8-10 hours per week
  • Self-paced learning
  • Assessments and projects
  • University of Cape Town offering
  • 8 weeks duration
  • Split fee option available

Programme Offerings

  • Case Studies
  • video lectures
  • Self-paced learning
  • Offline resources
  • Infographics
  • Live polls
  • quizzes
  • online learning.

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesUCT Cape Town

Fee type

Fee amount in INR

Sports Management: Business Principles in Sport fees

Rs. 62,167

The Sports Management: Business Principles in Sports fees is Rs.  62,167. The training fee should be paid in one lump sum or two split payments. The fee amount can be paid using an EFT, bank transfer, credit, or debit card. If the student opts for the split payment option, an admin fee of 3% will be charged.

Installment Plan

1st installmentRequired before:

2025-03-04

Amount Due:

₹31,084.00 INR

2nd installmentRequired before:

2025-04-03

Amount Due:

₹31,083.00 INR


Eligibility Criteria

Certification Qualifying Details

To qualify for the UCT Sports Management online training, a trainee must complete all parts of the course, including assignments, modules, practicals, polls, and surveys. A sequence of practice problems and assessments are used to evaluate trainees. To be qualified for the certification, a trainee must meet all of the requirements outlined in the book of course content

What you will learn

Sports management

After the completion of the Sports Management: Business Principles in a Sport certification course, Candidates will gain an understanding of business situations in the sports industry, as well as the ability to analyze how fundamental business concepts may be used in the sports environment. Candidates will be equipped with Information on new trends and innovations in the sport and sports management field, such as sports and developments, eSports, health and wellbeing, and competitor sports.


Who it is for

  • Professionals working in the sports industry who want to validate or improve their business abilities in context-relevant ways.
  • Anyone looking to get into the sports sector will benefit from a stronger base of industry knowledge and business acumen.
  • Entrepreneurs interested in starting a new enterprise in the sports business will obtain a useful grasp of the sector as a whole.

Admission Details

Trainees must follow the step-by-step procedures given below to register for UCT's Sports Management: Business Principles in Sport training online.

Step 1. Go to the official course webpage.

Step 2. To start the process of registration, hit the ‘Register Now’ button

Step 3. Mark consent box and continue to agree with the terms & conditions

Step 4. Make your profile by filling in personal details and continue.

Step 5. Add the billing address and jump to the payment page

Step 6. Fill in the payment details and pay the fee amount, and start the course

The Syllabus

  • Recognise the unique historical context of sport and sports management in South Africa
  • Identify how the sports management context differs from other business contexts
  • Discuss challenges and opportunities unique to sports management
  • Review solutions to real-life sports management challenges
  • Describe your personal and professional relationship with sport and sports management

  • Recognise the different contexts of sports management
  • Identify key differences between various sport sectors
  • Relate sports management challenges and opportunities to specific sporting contexts
  • Articulate your current sports management context
  • Research the sport and sports management context in your community

  • Identify key business principles relevant to sports management
  • Indicate the importance of ethics and sportsmanship
  • Determine the unique business challenges posed by the sports management context
  • Articulate how key sports management and business principles can be applied to different contexts
  • Solve sports management challenges in a real-world context using key business principles
  • Investigate business aspects of sports management within your community or organisation

  • Identify legislation and policies relevant to the sports environment
  • Review key aspects of governance in the sports management context
  • Describe how legislation and policy frameworks apply to sports management cases
  • Articulate the practice of governance in your personal and business context
  • Review sports management governance structures in your organisation or community

  • Identify key stakeholders and their roles and responsibilities
  • Determine which strategies are appropriate for effective communication with stakeholders
  • Analyse the value of effective communication and stakeholder management practices across different contexts
  • Assess how stakeholder management and communication principles can be applied to a real-world sports management case
  • Evaluate the communication strategies used by a sports organisation that you are familiar with

  • Recognise marketing and resourcing opportunities in the sports management context
  • Indicate the types of strategies that can be used to leverage marketing and resourcing opportunities
  • Articulate how marketing and resource opportunities can be used to maximise business and organisational success
  • Share your experience of marketing and generating resources within your context
  • Determine the marketing or resource opportunities available to your organisation or community

  • Review principles of performance management and performance measurement
  • Determine appropriate tools and strategies for managing individuals, teams, and organisations
  • Analyse how effective performance management can improve the health of a team, organisation, or business
  • Recommend performance management and strategic planning approaches to address real-world cases
  • Evaluate the effectiveness of performance management techniques in your organisation or community

  • Identify the impact of technological innovations and new trends on sport and sports management
  • Review the use of data management techniques to maximise performance and efficiency
  • Articulate how technological developments and data management practices could be used to improve your organisation
  • Investigate new trends and opportunities in sport and sports management
  • Draft a holistic business strategy to address a sports management scenario

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What careers are in sports management?

There are various career options in sports management such as Facilities manager, athletic coach, athletic director, contract administrator, and more.

2: What do sports managers do?

 A sports manager is in charge of everything that happens off the field. He or she is responsible for their client's sports business, including promotions and contracts.

3: How long is a sports management certificate course?

It takes 8 weeks to complete the sports management certificate course from the University of Cape Town.

4: Is it hard to get a job in sports management?

Not at all, but sports management is a competitive field.

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