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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesCU BoulderCoursera

The Syllabus

Videos
  • Search, Intent, Market
  • Key Terms
  • How Search Works, the Bidding Process
Readings
  • What Exactly is the Difference Between SEO and SEM
  • Google Adwords: Pros and Cons
  • 7 Quick Tips: Adwords on a Small Budget
  • PPC Keyword Match Types
Practice Exercise
  • Module 1 Quiz

Videos
  • Payment Models
  • Pre-campaign Budgeting
Readings
  • Everything You Should Know for Your First Google Ads Campaign
  • Adwords and Ad Extensions
  • Sitelink Best Practices
  • Ad Copy: How To

Videos
  • Basic Campaign Setup, Targeting
  • Budgeting, Timing, and Rotation
  • Ad Extensions, Callouts, and Call Extensions
  • Ad Groups
  • Writing and Launching an Ad
Readings
  • Google Recommendations: Are They Helping or Hurting?
  • Google Ads: Automated Bidding
  • Demographic Targeting for Search Campaigns
  • Online Study Guide
  • Online Certification

Videos
  • Keyword Optimization
  • Optimizing Ad Copy
  • Negative Keywords
Readings
  • Guide to Setting Up Adwords Account
  • Adwords Account Structure Guide
  • Google Ads Campai

Articles

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