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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

Product management is a comprehensive process that includes many tasks, it is basically a journey of the product from an idea to its final product and launching it in the market. This process is a part of every organization, hence there is a constant demand for people who are skilled and have knowledge of this domain. The course on International Certification In Product Management is an initiative by the University of Houston and the course is available on the portal of the Institute of Product Leadership.

International Certification In Product Management training is delivered by the experts through the online mode. The aim of the course is to generate minds that are proficient as full-stack project managers. This is a comprehensive online course of 5 months which includes assignments, videos, one-to-one sessions, and integrated 5 courses for the overall development of the learner. The candidate will also receive International Certification In Product Management from the University of Houston at the end of the course.

The Highlights

5 months duration
150+ hours of learning
Case studies and Assignments
Lab sessions
Interview Preparation
Certification from the University of Houston
Personalized mentorship

Programme Offerings

5 Months Duration
6-8 hours per week
Certification
Case Studies
assignments
career management cell
Lab Sessions
profile building sessions
Mock Interviews
access to study materials
live sessions
Personalized mentorship

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Institute of Product Leadership, Bangalore University of Houston, Houston

The candidate can pay the certification fee after registering for the course and clicking on the ‘Check Out’button available on the homepage. The candidates can pay through a debit card, or credit card after filling in the required information. For the detailed fee structure refer to the table below.

International Certification In Product Management fee structure

Name of the course	Fee in USD
International Certification In Product Management	$ 1999

Eligibility Criteria

Work Experience

The candidate enrolling in the International Certification In Product Management course should have at least 1 year of work experience in technical or business-related space.

Certification Qualifying Details

International Certification In Product Management will be given to all the candidates by the C. T. Bauer College of Business, University of Houston, and the Institute of Product Leadership at the end of the course. The candidate should complete the course, associated assignments, and case studies for receiving the certificate. The international certificate will open gates of opportunities for the learners in the domain.

What you will learn

Knowledge of Product Management

International Certification In Product Management syllabus is detailed and comprises 5 courses for the overall knowledge of product management. The course focuses on each aspect of the product lifecycle and is designed in a way to provide comprehensive skills and knowledge to the candidate. After the completion of the course, the candidate will be proficient in the following skills and concepts.

User Research,
Prototyping,
UI & UX Design,
Design Thinking,
User Story Mapping,
GTM Strategy,
Digital Marketing,
Sales Enablement,
Business modeling,
Value Proposition Design,
Product Planning,
Prioritization,
Roadmapping,
Market Sizing, Marketing & Launch Planning, Budgeting.

Who it is for

Project ManagerQA ManagerSolution ArchitectSoftware DeveloperMarketing ManagerSales ManagerUI DesignerBusiness AnalystManagement ConsultantEntrepreneur

The International Certification In Product Management benefits the people who have at least one year of work experience in technical or business-related space. The course is advantageous for the people who are working on the following designations.

Admission Details

To enroll yourself in the International Certification In Product Management online course. Follow the steps mentioned below.

Step 1: Visit the portal of the Institute of Product leadership and search for the course, or directly click on the link to land on the page https://www.productleadership.com/programs/online-product-management-certification/.

Step 2: The screen with the detailed introduction of the course shall be displayed on the Institute of Product Leadership portal.

Step 3: Click on the tab “Apply Now” and sign up for the course.

Step 4: Complete the enrollment process by paying the International Certification In Product Management fee.

Step 5: Start learning by attending International Certification In Product Management classes.

The Syllabus

Course 1: MGMT401F Product Management Fundamentals

Product Manager Roles and Responsibility
- Role of a Product Manager
- PM Career paths
- Hard & Soft skill for product Manager
- Product Mindset and the Product Life Cycle
- Productizing process
Customer Insighting
- Creating value for customers
- Elements of value
- Understanding customer problem with empathy
- Mapping personas by understanding customer pain points
Product Market Research
- Performing Market Research
- Market Research Techniques
Business Model Design
- Building blocks for business model
- Business model patterns
- Customer centric – Business Model Design
Value Proposition Design
- Jobs to be done(JTBD) framework
- Customer pains and gains
- Understanding problem & solution
- Achieving fit between value proposition & customer profile
- Embedding value proposition into business models
Minimum Viable Product
- Defining MVP
- Building MVP
- Purpose & Benefits of MVP
- Problem solution fit
- Product market fit
- Business model fit

Course 2: DSN402F Product Design

Design Thinking for Product Innovation
- What is design thinking
- Design thinking for Product managers
- Design thinking approach
- Key tenets of design thinking
Wireframe and Prototyping
- What is a wireframe
- What is the difference between wireframe and a prototype
- Low fidelity and high fidelity wireframes
- Paper prototyping
- Digital prototyping
Working with Design Team
- How to build a better understanding of user with designers
- How to negotiate timelines with designers
- How to motivate & engage designers
- How to critique & give feedback on design
Digital Product Design
- Frameworks for designing AI products
- Framework for designing immersive technology products
Storytelling to present prototypes
- Presenting ideas and concepts at all stages of the prototype
- Adapting presentation for different types of audiences
- Telling stories which your audience wants
- Using imagery and visualization to communicate your ideas
- Using storyboards to communicate your ideas effectively

Course 3: APM401F Agile Product Management

Product Thinking
- Digital B2C & SaaS B2B Products
- Developing an Agile Mindset
- How will AGILE help you deliver more successful products
- Economic benefits of Agile
- Understand the purpose of a workflow management tool
- How to utilize it as a product manager
Agile Product Development
- Components of product development strategy
- Agile cyclical iteration workflow
- Feature driven development
Story Mapping and Product Roadmaps
- Types of product roadmaps
- Building a product roadmap
- Planning sprints
- Working with agile team members
Product Prioritisation
- Prioritisation framework
- Defining objectives and key results
- Goal oriented prioritisation
- Product backlog prioritisation
Managing Product Development Process
- Using various frameworks like Scrum, Kanban, scaled agile framework (safe)

Course 4: PM401F Go-to-Market

Go-to-Market (GTM) Strategy
- Marketing plan
- Market sizing
- Segmentation & Targeting
Product Positioning and Messaging
- Understanding the competition
- Formulating a positioning strategy
- Collaborating with marketing team to develop a marketing messaging
Route to Market
- Channel acquisition strategy
- Channel Partner strategy
Growth Marketing
- Developing growth Marketing strategies
- Product Growth strategies
- Audience and Channels for growth
Customer Acquisition
- Demand generation
- Lead generation
- Customer acquisition through digital marketing

Course 5: DPM401F Data Driven Products

Hypothesis & experiments
- Understanding Hypothesis driven product development
- Using hypothesis driven development
Data Driven Product Roadmaps
- How to establish strategic goals
- Key metrics involved
- Linking the key metrics with your strategic goals
- Choosing efforts which make the most impact
Product Analytics
- What is Product Analytics
- Product Analytics importance
- Product Analytics stakeholders
- Product Analytics for Product Managers
- Using Product Analytics platform
Key Metrics and Goals
- Aligning product metrics to the goals
- Identifying the key metrics
- Identifying the Northstar Metric
- GAME framework
Product Led Growth
- Why SaaS businesses are opting to be product-led
- The Two Main Benefits of Product-Led Growth
- The Three Elements You Need To Master Product-Led Growth
- Minimizing Friction
- Driving Demand
- Sales and Marketing