Search Colleges, Exams, Schools & more
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
CompareGet updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2436 | yes | Coursera |
The Syllabus
Videos
- Welcome to Customer Insights: Orientation!
- Case Method Analysis
- Defining the Problem
- Writing an Executive Summary
- The BlackBerry Case
Readings
- Syllabus
- About the Discussion Forums
- Updating Your Profile
- Social Media
- Module 0 Readings and Resources
- About the Jeopardy Quiz
Practice Exercises
- Orientation Quiz
- Demographics Survey
Videos
- Why New Products Fail
- Why New Products Succeed
- New Product Ideas
Reading
- Module 1 Readings and Resources
Videos
- Identify Customer Needs
- Stages in New Product Development
- Steps in Customer Insight Research
- The Kellogg's Case
Reading
- Module 2 Readings and Resources
Videos
- Identifying Customer Needs through Lead Users
- Voice of the Customer (VOC)
- House of Quality
Reading
- Module 3 Readings and Resources
Videos
- Design Thinking
- Design Thinking Part 2
- Mapping Customer Experiences
- Creating Customer Personas
- Creating Customer Journey Maps
- Gies Online Programs
Readings
- Module 4 Readings and Resources
- Congratulations!
Practice Exercises
- End of Course Survey
Instructors
Articles
17 Dec'24, 12:40 PM
17 Dec'24, 04:01 AM
17 Dec'24, 03:43 AM
16 Dec'24, 12:25 PM
16 Dec'24, 11:46 AM
13 Dec'24, 12:28 PM
13 Dec'24, 09:28 AM
12 Dec'24, 06:09 AM
12 Dec'24, 03:45 AM
6 Dec'24, 04:30 AM
4 Dec'24, 03:15 AM
29 Nov'24, 06:03 AM
19 Nov'24, 10:59 AM
2 Nov'24, 06:52 AM
11 Oct'24, 06:01 AM
13 Mar'24, 06:24 AM
29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
17 Dec'24, 12:40 PM
17 Dec'24, 04:01 AM
17 Dec'24, 03:43 AM
16 Dec'24, 12:25 PM
16 Dec'24, 11:46 AM
13 Dec'24, 12:28 PM
13 Dec'24, 09:28 AM
12 Dec'24, 06:09 AM
12 Dec'24, 03:45 AM
Back to top