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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 20909 | yes | UMD |
The Syllabus
- Overview
- Connect with Your Classmates
- Expand Your Learning
- What is Product-Market Fit?
- The Product-Market Fit Pyramid
- The Market
- The Product
- Understanding the Value Proposition
- The Product-Market Fit
- Challenge Question
- Quiz: What is Product-Market Fit?
- Determining Your Target Customer
- Searching for Customers
- Segmenting Your Market
- Buyers versus Users
- Technology Adoption Life Cycle
- Creating Your Personas
- Challenge Question
- Quiz: Determining Your Target Customer
- Identifying Underserved Customer Needs
- What is a Customer Need?
- Understanding Customers
- Customer Benefit Ladders
- Importance versus Satisfaction
- Gap Analysis
- Jobs to be Done
- House of Quality & QFD
- Using the Frameworks
- Challenge Question
- Quiz: Identifying Underserved Customer Needs
- Defining Your Value Proposition
- Saying “No”
- Value Propositions Example
- Building Your Value Proposition
- Future Value Propositions
- Challenge Question
- Quiz: Defining Your Value Proposition
- Specifying Your Feature Set
- Writing User Stories
- Prioritizing Features
- Understanding Return on Investment
- Deciding on Your MVP
- Challenge Question
- Quiz: Specifying Your Feature Set
- Creating Your Prototype
- What’s an MVP?
- Marketing versus Product Tests
- Quantitative Tests versus Qualitative Tests
- Fidelity for Prototypes
- Wizard of Oz
- Challenge Question
- Quiz: Creating Your Prototype
- Testing Your MVP with Customers
- How Many Customers is Enough?
- In-Person versus Virtual User Testing
- How to Find Users to Test
- Structuring the User Test
- Asking the Right Questions
- Challenge Question
- Quiz: Testing Your MVP with Customers
- Improving Product-Market Fit
- Persevere, Pivot, or Quit?
- Summary
- Next Steps
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