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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • Fundamental Concepts
  • What can go wrong?
  • Audience and Goals
  • Creating an Audience-Goal Worksheet
  • Audience-Goals Example: Community Brochure
  • Audience-Goals Example: Scientific Conference
  • Audience-Goals Example: Advocacy Brief
  • Audience-Goals Example: This Course Segment
Readings
  • Faculty Introduction and Acknowledgements
  • Course Syllabus
  • Help Us Learn More About You!
  • Note about videos
Practice exercises
  • Introductory Story of Science exercise
  • Audience / Goals Practice: Public Meeting
  • Audience / Goals Practice: Genetic Test Report
  • Audience / Goals Practice: Annual Clinic Report
  • Audience / Goals Practice: Airport Poster

Videos
  • The Importance of Message Prioritization
  • What makes a good Central Message?
  • Idea Space
  • Inverted Triangle
  • Inverted Triangle Examples
  • Inverted Triangle Useful Structure
Readings
  • Half-Life Your Message Activity Instructions
  • A Note About The Next Set Of Items
Practice exercises
  • Half-Life Your Message Reflection
  • Create a Central Message
  • How many points in a paragraph (1)
  • How many points in a paragraph (2)
  • How many points in a paragraph (3)
  • Critique / rewrite paragraphs
  • Evaluate summary using rubric (1)
  • Evaluate summary using rubric (2)

Videos
  • Central Messages in Data Graphics
  • Active vs. Passive Voice
  • Tools and Sites for Plain Language
  • Dejargonizer video
Practice exercises
  • Passive voice to active voice
  • Replacing jargon in sentences

Videos
  • Power of Stories
  • The Link Between Messaging and Narrative
  • Health Sciences & Management Can be Stories
  • ABT (And, But, Therefore)
  • ABT in Science Stories
  • Other Examples of ABT
  • ABT X 2
  • The Findings ABT
  • Post-Interview debrief Dr. Skip Lupia
  • One-pager Briefs
  • Advocacy Examples: Inverted Triangles + ABT
  • Advocacy Example: Repeated Inverted Triangle
  • Macro- vs. Micro-Message Structures
Readings
  • External Video (10 min): Communicating to Policymakers
  • Letter to EPA: CPP Replacement
  • Letter to EPA: Toxic Substance Control Act
Practice exercises
  • Evaluate ABT x 2 examples
  • Create ABT x 2 from provided research paper

Videos
  • Vocal Tones and Nonverbals
  • Giving Constructive Feedback

Readings
  • Vocal Tone Handout
  • Resources and Hand-Outs
  • Course Feedback
  • Congratulations! Course Complete
  • Citation correction
  • Keep Learning with Michigan Online!
Practice exercises
  • Video Analysis - Step 1
  • Video Analysis - Step 2
  • Video Analysis - Step 3
  • Rubric Training Video Presentation Evaluation
  • Rubric Training: Written Report Evaluation

Articles

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