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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Understanding User Needs certification course focuses on techniques essential to interact with existing or potential users, and retrieve information about – what is it they do currently, love, hate, need, and more.
The objective of the certification course is to examine and understand human behaviour and capabilities, as they relate to UX design. That is a crucial part of the process because to design effective interactive systems; you need to gauge the capabilities of the people who will be using these systems.
The Understanding User Needs training course is part of the User Experience Research and Design specialization programme being offered by the University of Michigan. It is the second of six courses in this series. Learners can complete the this online course in approximately ten hours, after which they can buy the course completion certificate and attach it to their CV/Resume.
The Highlights
- Beginner level course
- Approximately 10 hours to complete
- Self-paced education
- Flexible deadlines
- 100% Online
- English subtitles
- Shareable certificate by Coursera
- Financial aid available
- Offered by the University of Michigan
Programme Offerings
- Pre-recorded Video Lectures
- financial aid
- Practice Exercises
- 100% online course
- Flexible Deadlines
- video transcript
- Shareable Certificate
- Hands-on project.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The fees for the course Understanding User Needs is -
| Head | Amount in INR |
| 1 month | Rs. 4,115 |
| 3 month | Rs. 8,230 |
| 6 month | Rs. 12,345 |
Eligibility Criteria
Since the Understanding User Needs online course is a beginner-level course, there are no prerequisites to join the certification course.
Certificate Qualifying Details
Moreover, to earn the Understanding User Needs certificate by Coursera, candidates need to watch the video lectures, complete the practise exercises and go through the reading material at the end of each module.
What you will learn
After completing the Understanding User Needs certification syllabus, candidates will have a thorough understanding of the following concepts related to UX design:
- User needs assessment
- Qualitative research
- End-to-end methodology for qualitative research
- Semi-structured interviews
- In-situ observation
- Affinity walls
Who it is for
If you want to become a specialist in UX research, and ultimately aim to understand the neds of the consumer better then this course is for you. Moreover, if you want to become a UX architect then can surely pursue this programme.
Admission Details
Candidates can join the Coursera Understanding User Needs classes by following the steps given below:
- Visit the official website of Coursera: https://www.coursera.org/.
- Search for “Understanding User Needs” to find the course.
- On the course page, in the top right corner, click the “Join for Free” button.
- Create an account on Coursera or log in if you already have an account on Coursera.
Application Details
No separate application form is required for the certification course. Candidates can apply for the Understanding User Needs course and get access to the learning material for free just by signing up.
The Syllabus
Videos
- Introduction to User Needs Assessment
- User Needs Assessment Mini-Project
- Overview of Qualitative Research
Readings
- Welcome Announcement
- Course Syllabus
- Help Us Learn More About You!
- Mini-Project Assignment Handout
- Stop! Did you score a 70% on your first peer assessment?
Assignments
- User Needs Assessment and Qualitative Research
- Learn to Grade: Decide on a Mini-Project
- Peer Review 1 Self-Check
Peer Review
- Decide on a Mini-Project
Discussion Prompts
- Introduce Yourself
- Lesson 1
Videos
- Semi-Structured Interviews
- Good Practices for Interview Protocols
- Components of an Interview Protocol
Readings
- Resource: Interview Protocol Template
- Interview Protocol Assignment Handout
Assignments
- Interview Protocols
- Learn to Grade: Write an Interview Protocol
- Peer Review 2 Self-Check
Peer Review
- Write an Interview Protocol
Discussion Prompt
- Lesson 2
Videos
- Tips for Interviewing
- Sample Think-Aloud Protocol
- Sample Interview
- Observing Users
- Extracting Data from Interview
Readings
- A Quick Note on the Upcoming Lecture
- Interview and Data Extraction Assignment Handout
Assignments
- Interviewing Tips
- Peer Review 3 Self-Check
Peer Review
- Data Extraction Exercise
Discussion Prompt
- Lesson 3
Videos
- Affinity Walls
- Analysing Qualitative Data
Readings
- Affinity Wall Notes From the Previous Lecture
- Affinity Wall Assignment Handout
Assignments
- Affinity Walls
- Peer Review 4 Self-Check
Peer Review
- Affinity Wall Report Submission
Discussion Prompt
- Lesson 4
Videos
- Variations on User Needs Assessments
- Conclusion
Readings
- Post-Course Survey
- Attributions
- Keep Learning with Michigan Online
Assignments
Whole Course
Discussion Prompt
- Lesson 5
Instructors
UM–Ann Arbor Frequently Asked Questions (FAQ's)
Candidates can complete the Understanding User Needs online course in approximately 10 hours.
Candidates need to request for the certificate, as it is a paid feature. You can do so before, during or after completing the course named understanding user needs.
The University of Michigan offers the certification course as part of their User Experience Research and Design Specialization programme. Understanding User Needs is the second course in a series of six.
Yes, there are practice assignments, graded quizzes, and suggested readings at the end of each module. There are also a few mini-projects where candidates are required to apply the concepts learnt during the course.
No, the Understanding User Needs Course does not carry any university credit. But there is a possibility that some universities will accept Course Completion Certificates for credit.
The instructors are qualified and experienced individuals in their respective fields., and Coursera uses pre-recorded videos, practice exercises, and suggested reading material with peer feedback as the medium of instruction. Also, nothing is time-bound, which signifies that applicants can learn at their own pace.