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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The course AI Applications in Marketing and Finance will help you get a precise understanding of applying artificial intelligence in business in general and in finance and marketing in particular. AI Applications in Marketing and Finance Certification Course, the online course offered by Coursera, is a flexibly structured programme that enables you to fix the deadline as per your convenience and schedule and will facilitate getting acquainted with artificial intelligence for finance.
AI Applications in Marketing and Finance Certification Syllabus will dive into fraud, credit risks, safeguarding consumer data with the application of artificial intelligence and machine learning and the implication of AI and ML in finance and marketing. Administered by the University of Pennsylvania, AI Applications in Marketing and Finance Certification by Coursera can be covered by the learners within approximately 6 hours.
The Highlights
- Provided by Coursera
- Offered by the University of Pennsylvania
- Self-Paced Learning Option
- 100% Online Course
- Around 6 Hours to Complete
- Flexible Deadlines
- Shareable Certificate
- Financial Aid Available
Programme Offerings
- English videos with multiple subtitles
- Shareable Certificate
- Financial aid available
- Shareable Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- practice quizzes
- Graded Assignments with peer feedback
- graded Quizzes with feedback.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | PennCoursera |
The fees for the course AI Applications in Marketing and Finance is -
| Head | Amount in INR |
| 1 month | Rs. 6,638 |
| 3 month | Rs. 13,276 |
| 6 month | Rs. 19,915 |
What you will learn
After the completion of the AI Applications in Marketing and Finance Training, the candidates can deepen their knowledge of the process of application of artificial intelligence in finance and marketing. Plus, the students will learn the method of tracking fraud with the help of machine learning and the role of artificial intelligence in developing business undertakings.
Who it is for
AI Applications in Marketing and Finance Classes is a suitable course for those who are in the business and curious to know what kind of innovation can be brought by artificial intelligence in the business. The course can be suggested for professionals like Data Scientist, Big Data Developer, Artificial Intelligence Engineer, Business Development Executive, Business Intelligence Manager and many more.
Admission Details
Admission Details of AI Applications in Marketing and Finance
Step 1 - Register and sign in at https://www.coursera.org
Step 2-Look for the certification course ‘AI Applications in Marketing and Finance’ administered by the University of Pennsylvania.
Step 3 - Pursue the course by clicking on the option ‘Enrol’.
The Syllabus
Videos
- Introduction to AI Applications
- Module Introduction
- Customer Journey
- Making the Customer Journey Shorter
- Moving Upstream in the Customer Journey
- Recognizing New Forms of Risk with Machine Intelligence
- Organizational Structure for Analytics
- A Template for AI Transformation
Readings
- Module 1 Slides
Practice Exercise
- Module 1 Quiz
Videos
- Personalization: Recommendation Systems
- Personalization: Impacts on Markets
- Personalization: Addressing the Challenges
- Interview with Scott Wong
Reading
- Module 2 Slides
Practice Exercise
- Module 2 Quiz
Videos
- Introduction
- Process: Scientific Method
- Process: Data Science Workflow
- Corporate Credit Risk
- Credit Risk - KPIs
- Credit Risk - Credit Ratings
- Credit Risk - Credit Ratings Prediction
- Credit Risk - Data
- Credit Risk - Model Prep
- Credit Risk - Model Training
- Credit Risk - Models vs. Data
- Credit Risk - Error Analysis
- Credit Risk - Concluding Thoughts
Readings
- Module 3 Slides
Practice Exercise
- Module 3 Quiz
Videos
- Interview with Apoorv Saxena
- Machine Learning in Finance: Fraud Detection
- Machine Learning in Finance: Additional Applications
- Interview with Carleigh Jaques
Practice Exercise
- Module 4 Quiz
Instructors
Penn Frequently Asked Questions (FAQ's)
The University of Pennsylvania is the institution that offers the online course.
The online programme is supervised and tutored by Michael R Roberts, Raghu Iyengar and Kartik Hosanagar who are professors at the University of Pennsylvania.
The fee of the online course will change as per the number of months the students want to spend time on the course. The fee structure for 1,3 and 6 months is provided above the fee section.
The learners can take the course completely in the online mode from the comfort of their homes.
No, Coursera does not offer assistance to find a job after the course.