Technology Commercialization Part 1 Setting up Your Idea Filtering System

• Top Challenges That Stunt Commercialization: #1 -­‐#2
• Top Challenges That Stunt Commercialization: #3 -­‐ #7 
• Top Challenges That Stunt Commercialization: #8 -­‐ #16 
• Questions That Uncover These Challenges 
• Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 
• Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 

Exam for Week 2

• Intro to Week 3
• Perfect Answers to the World’s Perfect Idea 
• Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 
• Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 
• Idea Filter Books 
• Medical Devices1
• Week 3 Assignment Part 1
• Idea Filter for Radical Invention 
• Week 3 Assignment Part 2 

• Idea Filter Assignment

• Intro to Week 4
• Life-Style Vs Investable/Scalable Innovation 
• Social Entrepreneurship
• Radical vs Incremental Innovation 
• Using the Filter: Green Crayon Filtering 
• Hypothetical Idea Being Scored 
• Using the Filter to Rate a Collection of Ideas 
• David Chauncey: Introduction & Filter Set Up
• David Chauncey: Corporate Business Development 
• David Chauncey: Rendering the Possibilities 
• David Chauncey: Sales Calls and the Back of an Envelope
• Closing Message

• Exam for Week 4