Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Digital Product Management: Modern Fundamentals is an online certification program administered by the University of Virginia that is intended to provide the students with a deep familiarity with basic principles of digital product management. Digital Product Management: Modern Fundamentals Certification Syllabus will explore various modern methods and strategies of product management, market data assessment, marketing, and many more.
Digital Product Management: Modern Fundamentals Certification Course, offered by Coursera, is developed by Alex Cowan, the Faculty & Batten Fellow at Darden School of Business, targeting beginner level learners to help them become modern products managers. Digital Product Management: Modern Fundamentals Certification by Coursera is designed completely in the online mode and structured with much fluidity that the students can choose the deadline on their own as per their schedule.
The Highlights
- Provided by Coursera
- Approximately 11 hours of programme
- Offered by the University of Virginia
- Flexible Deadlines
- Self-Paced Learning Option
- Shareable Certificate
- Financial Aid Available
- 100% Online Course
Programme Offerings
- English videos with multiple subtitles
- practice quizzes
- Graded Assignments with peer feedback
- graded Quizzes with feedback
- Graded Programming Assignments
- Course Videos & Readings
- EMI payment options
- 14 day refund period.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Depending on how many months the learner wants to stay on the course and study, the Digital Product Management: Modern Fundamentals Certification Fee will differ. The moth-wise fee is tabulated below:
Description | Total Fee in INR |
Course Fee, 1 month | Rs. 4,117 |
Course Fee, 3 months | Rs. 8,234 |
Course Fee, 6 months | Rs. 12,352 |
Eligibility Criteria
Certification Qualifying Details
To get hold of the Digital Product Management: Modern Fundamentals Certification, the learners are required to finish the full proceedings of the programme including the course materials, graded assignments, quizzes, and the like.
What you will learn
After the completion of the Digital Product Management: Modern Fundamentals Training, the students will have the opportunity to have a detailed understanding of the following concepts:
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
Who it is for
Digital Product Management: Modern Fundamentals Classes can be taken by anyone who is interested in learning modern production management methods, especially the professionals like product managers.
Admission Details
Step 1 -At first, the students will have to register and sign up on https://www.coursera.org/ to get access to the courses offered by Coursera.
Step 2 - After activating the Coursera account, the candidate can sign in.
Step 3 - Then, the candidate can search the ‘University of Virginia’ in the search column and then, the programmes provided by the University of Virginia will appear on the screen.
Step 4 - Then, find the course ‘Digital Product Management: Modern Fundamentals’ in the list and click on it.
Step 5- Then, the page of the course will appear on the screen and then, click on the option ‘enroll’. The students can enroll either by paying the fee and getting full access to the course or just audit free of cost.
The Syllabus
Videos
- Tomorrow's Product Manager
- Your Product Management Journey
- You, the Product Manager
- Why Is a Product Never a Product?
- You and Your Product Pipeline
- Job 1: Creating Hypotheses about Product/Market Fit
- Job 2: Testing Hypotheses about Product/Market Fit
- Job 3: Facilitating Alignment w/ Outside Stakeholders
- You and Your Product Team
- You and Your Design Team
- You and Your Development Team
- Product Manager vs. Product Owner
- Greg Cohen on PM vs. PO?
- You and Your DevOps Team
- You and Your Analytics/Data Science Team
- Meet Enable Quiz, Our Startup Company Example
- Are You Set Up For Success?
- You and Your Consulting and/or Support Team
- Nastia Root on Creating a Strong Interface with Support
- You and Your Sales and Marketing Team
- You and Your Finance/Accounting and Legal Teams
- You and Your Project Manager
- You and Your Management Team
- Week 1 Takeaways
Readings
Course Overview & Requirements
Practice exercises
- Week 1 Final Quiz
- Practice Quiz on the #Winning PM
- Practice Quiz on Many Areas, One Focus
Videos
- Module Intro: Ready for Week 2
- What Kind of PM Are You?
- Effectuating Better Product Pipelines with Agile
- Identifying What Matters through Customer Discovery & Testing
- Minimizing Waste with Lean Startup
- Creating a Maintainable Focus with UX Mapping: Qualitative Analytics
- Creating a Maintainable Focus with UX Mapping: Quantitative Analytics
- Creating an Outcome-Focused Definition of Done with HDD & User Stories
- Iteratively Getting to Usability with Testing, Prototyping, and Analytics
- Managing Habits: Trigger and Action
- Managing Habits: Variable Reward and Investment
- Nir Eyal on Managing Habits
- Collaborating with Enterprise Customers--Tips 1-4
- Collaborating with Enterprise Customers--Tips 5-9
- David Bland on Avoiding the Product Death Cycle
- Focus on Funnels: Acquisition
- Managing a Product with Hardware
- Making Time to Do Things Right
- Week 2 Takeaways
Practice exercises
- Week 2 Final Quiz
- Practice Quiz on Solving the Right Problem
- Practice Quiz on Creating the Right Solution
- Practice Quiz on Applications in Product Management
Videos
- Ready for Week 3?
- Learning vs. Scaling
- The Importance of Good Enough: "Cooped Up" MVPs
- The Importance of Good Enough: "Greener Air" MVPs
- Non-Titular Product Managers
- David Chait on Non-Titular PMs
- Horizons of Growth
- Corporate Innovation Pipeline
- Creating a Healthy Innovation Pipeline
- David Bland on New Ventures Inside the Corporation
- Business Model Design I: Proposition Design
- Business Model Design II: Customer Journeys
- Week 3 Takeaways
Practice exercises
- Week 3 Final Quiz: Exploring a New Product Idea
- Practice Quiz on Learning vs. Scaling
- Practice Quiz on Innovating in the Corporation
- Practice Quiz: From Proposition to Business Model
Videos
- Ready for Week 4?
- Identifying Business Model Types
- Business Model Design III: Delivery and Execution
- Tamara Carleton on Strategic Foresight
- The Trouble with New Features
- The Importance of Good Enough: Seedling Features
- Actionable Analytics
- Eric Qi Dong on Disciplined Analytics for the Product Manager
- Kiran Kadambi on Structuring Problems in Product Management
- What Is Data Science?
- Applying Data Science
- Andrew Kritzer on Data Science for the MBA
- Jim Rose on Continuous Integration and Delivery
- Jim Rose on Monolithic Architectures and Microservices
- Managing a Channel or Modality
- Nastia Root on Being a Growth PM
- It's Not a Meeting I
- It's Not a Meeting II
- Roadmap?
- Course and Week Close: Let's Not Make This Good-Bye
Practice exercise
- Week 4 Final Quiz
- Practice Quiz: Focused Tuning and Testing
- Practice Quiz: Driving Growth through Focus
Instructors
UVA Charlottesville Frequently Asked Questions (FAQ's)
The course is offered by the University of Virginia.
The programme can be finished within about 11 hours.
The programme is instructed by Alex Cowan, who is the Faculty & Batten Fellow at Darden School of Business.
The subtitles are available in the languages of Chinese (Traditional), Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English and Spanish.
Yes, the installment mode is available for fee payment.