Careers360 Logo
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
Compare

Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Video
  • Introduction
Reading
  • MOOC Learning Objectives
  • Tweet me!

Videos
  • Personal Branding: Why bother?
  • How Personal Should Your Brand Be?
  • Why the Myers-Briggs (and similar) assessment
Readings
  • An Overview of the History of Personal Branding + Additional Readings
  • Personal Branding and Leadership
  • Does the whole idea of self-promotion feel wrong?
  • Assignment: Discovering your Myers-Briggs Personality Type

Videos
  • The Heart of Authenticity: Choosing Your Three Cornerstone Words
  • The Importance of Authenticity
  • Brand Authenticity & Your Photo
  • Revisiting your Three Words & Other Infrastructure
  • Your Mission Statement
  • Choosing your Board of Directors
Readings
  • Tips for Looking Your Best in Photos
  • Background Reading on Mission Statements
  • How to Choose the Members of Your Board of Directors

Videos
  • Choosing the Best Social Media Platforms for Your Brand
  • A Bit About Twitter
  • Twitter Walk-Through
  • Choosing free vs. paid digital real estate
Readings
  • A Look at Social Media Platforms
  • Twitter Guides and Tutorials

Videos
  • Why You Should Create an Update Schedule for Social Media
  • To Automate or Not to Automate!

Videos
  • Reputation management: what is it, and why does it matter?
  • How to Create an Alert in a Search Engine
  • A Bit About Mistakes
  • The Highlights of Digital Privacy- and love for Brooks Hall
Readings
  • The Reputation Economy: Managing Your Online Identity in the Age of Google
  • Reply All podcast episodes
  • Creating Strong Passwords
  • Assignment: Impress us!
Practice exercises
  • Quiz: Reputation Management
  • Quiz on Digital Privacy

Articles

Back to top