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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online course is delivered to engage students in gaining persuasive speaking skills and abilities to make compelling arguments, discuss solutions and identify problems during speech. This online certification course is provided by the Coursera education portal in collaboration with the University of Washington (UW) for the development of the course curriculum. The classes are conducted on the virtual platform and can be completed in an estimated period of sixteen hours organized for five weeks.

The instructor for this beginner-level program is Dr. Matt McGarrity who is a teaching professor from the department of communication at UW. The participants of this course can learn through videos, readings, quizzes, practice exercises, and graded assessments which can be completed at their own pace.

The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online training enables students to get a course completion certificate that can be shared online benefitting them.

The Highlights

Online mode
Five weeks
15 hours course
Introductory level
Flexible deadlines
Subtitles in Arabic, French, Portuguese, Italian, Vietnamese, German, Russian, English, Spanish
Course certificate
An instructor from the University of Washington

Programme Offerings

course videos
Modules
Readings
quizzes
Practice Exercises
course certificate
Self-paced learning
Audit track

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

Eligibility Criteria

Certificate qualifying details

The students of the ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ certification by Coursera will receive the industrially significant shareable course certificate from the University of Washington after finishing the course modules, quizzes, graded assignments, and tests.

What you will learn

Speaking skillsCommunication skillsListening skillsLanguage skillsAnalytical skills

The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ certification syllabus is framed for the students to gain expertise in speaking and communication. The students of this course are trained to master their speech by making compelling arguments, getting aware of the problem, and finding the right solution that facilitates convincing conversation. The learners will know how to implement a strategical approach, clarity, rhetorical style, and exercise presence of mind during speech.

Who it is for

Public Relation ExecutivePublic Relations Specialist

The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online certification course is organized for students and individuals from any background who are keen on improving their public speaking abilities and for personal development.

Admission Details

The candidates who wish to apply for ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online classes should register through the Coursera website,

Step 1: Go to the course page using the link-https://www.coursera.org/learn/persuade-speech

Step 2: Find the ‘Enroll Now’ option.

Step 3: Fill in the details for registration.

Step 4: Choose the mode of payment.

Step 5: Make the payment and join the course.

Application Details

The participants of the ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ training should enter the basic information details such as name and email address to register for the course.

The Syllabus

Videos

Welcome to persuasive speaking!
What’s this course about?
What are the assignments?
What is persuasion?
Good persuasion requires careful planning.
Good persuasion involves logos, pathos, and ethos
Good persuasion responds to questions of fact, policy, and value.
What’s the status quo and burden of proof?
What are the stock issues and how do they help?
Stock issue: Ill. Something demands our attention.
Stock issue: Blame. Why does the ill persist?
Stock issue: Cure. What should we do?
Stock issue: Consequences. What happens if we act?
Using these tools to build arguments for and against.
How to record speech videos

Readings

Week 1 preview
Persuasive speech assignment description
Stock issues in action--Barack Obama
Week one lesson summaries
Week one assignment check-in

Practice exercises

Persuasion
Week one quiz

Videos

What are key arrangement concerns?
Congruency. Everything should fit together.
Calls to action. What should the audience do?
Calls to action. Highlighting audience efficacy.
Stock issues arrangement. Building to the call to action.
Monroe's motivated sequence. Helping the audience visualize the cure.
Go big. Move from policy to value.
Go small. Protect the argument from larger issues.
Challenge softly. Introduce new evidence.
Find your cost-benefit balance
The show, don't tell. Include a story.
Validate your argument. Include some testimony.
Sample persuasive speech #1

Readings

Week 2 preview
Congruencey--Bill Gates on education spending
Arrangement--driving to a clear cure
Argument tactics. Reading and responding to audience concerns.
Speech analysis #1 overview
Matt's feedback
Week two lesson summaries
Week two assignment check-in

Practice exercises

Persuasive arrangement
Argument tactics
Week two quiz

Videos

That doesn’t sound right! Avoiding fallacies.
Fallacies of reasoning. Something is missing
Fallacies of reasoning. Flawed causality.
Fallacies of relevance. Bad evidence.
Fallacies of relevance. Bad response.
Framing. Building credible commonalities.
Identification. We're on the same side.
Topic value. Finding the best words for your subject.
Stylistic devices are easy equations for eloquence.
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.
Phrasing repetition. Anaphora, epistrophe, and symploce.
Writing big applause lines. Anadiplosis, antimetabole, and maxims.
Stylistic hotspots. Where to include style in your speech.