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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online course is delivered to engage students in gaining persuasive speaking skills and abilities to make compelling arguments, discuss solutions and identify problems during speech. This online certification course is provided by the Coursera education portal in collaboration with the University of Washington (UW) for the development of the course curriculum. The classes are conducted on the virtual platform and can be completed in an estimated period of fifteen hours organized for six weeks.
The instructor for this beginner-level program is Dr. Matt McGarrity who is a teaching professor from the department of communication at UW. The participants of this course can learn through videos, readings, quizzes, practice exercises, and graded assessments which can be completed at their own pace.
The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online training enables students to get a course completion certificate that can be shared online benefitting them.
The Highlights
- Online mode
- Five weeks
- 15 hours course
- Introductory level
- Flexible deadlines
- Subtitles in Arabic, French, Portuguese, Italian, Vietnamese, German, Russian, English, Spanish
- Course certificate
- An instructor from the University of Washington
Programme Offerings
- course videos
- Modules
- Readings
- quizzes
- Practice Exercises
- course certificate
- Self-paced learning
- Audit track.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The fees for the course Speaking to persuade: Motivating audiences with solid arguments and moving language is -
| Head | Amount in INR |
| 1 month | Rs. 4,117 |
| 3 month | Rs. 8,234 |
| 6 month | Rs. 12,352 |
Eligibility Criteria
Certificate qualifying details
The students of the ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ certification by Coursera will receive the industrially significant shareable course certificate from the University of Washington after finishing the course modules, quizzes, graded assignments, and tests.
What you will learn
The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ certification syllabus is framed for the students to gain expertise in speaking and communication. The students of this course are trained to master their speech by making compelling arguments, getting aware of the problem, and finding the right solution that facilitates convincing conversation. The learners will know how to implement a strategical approach, clarity, rhetorical style, and exercise presence of mind during speech.
Who it is for
The ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online certification course is organized for students and individuals from any background who are keen on improving their public speaking abilities and for personal development.
Admission Details
The candidates who wish to apply for ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ online classes should register through the Coursera website,
Step 1: Go to the course page using the link - https://www.coursera.org/learn/persuade-speech
Step 2: Find the ‘Enroll Now’ option.
Step 3: Fill in the details for registration.
Step 4: Choose the mode of payment.
Step 5: Make the payment and join the course.
Application Details
The participants of the ‘Speaking to persuade: Motivating audiences with solid arguments and moving language’ training should enter the basic information details such as name and email address to register for the course.
The Syllabus
Videos
- Welcome to persuasive speaking!
- What’s this course about?
- What are the assignments?
- What is persuasion?
- Good persuasion requires careful planning.
- Good persuasion involves logos, pathos, and ethos
- Good persuasion responds to questions of fact, policy, and value.
- What’s the status quo and burden of proof?
- What are the stock issues and how do they help?
- Stock issue: Ill. Something demands our attention.
- Stock issue: Blame. Why does the ill persist?
- Stock issue: Cure. What should we do?
- Stock issue: Consequences. What happens if we act?
- Using these tools to build arguments for and against.
- How to record speech videos
Readings
- Week 1 preview
- Persuasive speech assignment description
- Stock issues in action--Barack Obama
- Week one lesson summaries
- Week one assignment check-in
Practice exercises
- Persuasion
- Week one quiz
Videos
- What are key arrangement concerns?
- Congruency. Everything should fit together.
- Calls to action. What should the audience do?
- Calls to action. Highlighting audience efficacy.
- Stock issues arrangement. Building to the call to action.
- Monroe's motivated sequence. Helping the audience visualize the cure.
- Go big. Move from policy to value.
- Go small. Protect the argument from larger issues.
- Challenge softly. Introduce new evidence.
- Find your cost-benefit balance
- The show, don't tell. Include a story.
- Validate your argument. Include some testimony.
- Sample persuasive speech #1
Readings
- Week 2 preview
- Congruencey--Bill Gates on education spending
- Arrangement--driving to a clear cure
- Argument tactics. Reading and responding to audience concerns.
- Speech analysis #1 overview
- Matt's feedback
- Week two lesson summaries
- Week two assignment check-in
Practice exercises
- Persuasive arrangement
- Argument tactics
- Week two quiz
Videos
- That doesn’t sound right! Avoiding fallacies.
- Fallacies of reasoning. Something is missing
- Fallacies of reasoning. Flawed causality.
- Fallacies of relevance. Bad evidence.
- Fallacies of relevance. Bad response.
- Framing. Building credible commonalities.
- Identification. We're on the same side.
- Topic value. Finding the best words for your subject.
- Stylistic devices are easy equations for eloquence.
- Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.
- Phrasing repetition. Anaphora, epistrophe, and symploce.
- Writing big applause lines. Anadiplosis, antimetabole, and maxims.
- Stylistic hotspots. Where to include style in your speech.
Readings
- Week three preview
- Building common identities--Maria Ressa
- Integrating style--Advocating for St. Jude's
- Week three lesson summaries
- Week three assignment check-in
Practice exercises
- Fallacies
- Style
- Week three Quiz
Videos
- Why do I say um?
- How can I avoid saying um?
- Dressing for a successful speech.
- Preparing your speaking space.
- Engaging the audience by working the room.
- Making good eye contact.
- Who is a good model of imitation for you?
- Barack Obama. A model of stylistic energy.
- Bobby Jindal. Beware of over-relying on your scripts.
- Stylistic delivery requires your commitment
Readings
- Week four preview
- Speech analysis #2 overview
- Matt's feedback
- Week four lesson summaries
- Week four assignment check-in
Practice exercises
- Um
- Week four quiz
Videos
- Course review
- Other courses in this specialization
Videos
Sample persuasive speech
Reading
- Sample persuasive manuscript
Instructors
UW Washington Frequently Asked Questions (FAQ's)
There is no background knowledge needed for this course.
The course is provided by Coursera.
The course certificate is given by the University of Washington.
The course is designed to be completed in 15 hours.
The students of the course can learn for free through the audit mode without getting to earn the certificate or access the graded assessments.