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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
B2B marketing is how businesses build demand for their products and services from other businesses. Similar to B2C (business-to-consumer) marketing, B2B (business-to-business) marketing involves several forms of content and can occur across multiple digital marketing and offline channels. Demonstration of how international marketing and cross-industry growth focus on the company's growth by coming up with new ideas that work in more than one country or industry. International B2B (Business to Business) Marketing online certification is developed by Yonsei University and taught by Dae Ryun Chang - a Professor of marketing, which is offered by Coursera.
International B2B (Business to Business) Marketing online course offers 9 hours of self-paced study materials which are completed online with flexible deadlines that highlight the differences between B2C and B2B marketing. International B2B (Business to Business) Marketing online classes include topics like B2B marketing, product marketing, price marketing, and promotional marketing, and the course concludes with how companies can pursue CCCI growth.
The Highlights
- Shareable Certificates
- Self-Paced Learning Option
- Course Videos and Readings
- Practice Quizzes
- Graded Assignments With Peer Feedback
- Graded Programming Assignments
Programme Offerings
- video lectures
- subtitles
- 100% online content
- Learning resources
- Exercises
- quizzes
- Accessible on mobile devices.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The fees for the course International B2B (Business to Business) Marketing is -
| Head | Amount in INR |
| 1 month | Rs. 4,117 |
| 3 month | Rs. 8,234 |
| 6 month | Rs. 12,352 |
What you will learn
After completing the International B2B (Business to Business) Marketing certification course, students will obtain the working knowledge of B2B Marketing, push & pull and the 4W’s approach, product marketing, price marketing, promotional marketing, and place marketing, as well as the understanding about how the cross country grows in B2B marketing.
Who it is for
The Syllabus
Videos
- Introduction to Specialization
- Introduction to Course
- What is B2B Marketing? Part1
- What is B2B Marketing? Part2
- B2B: Push & Pull and the 4W’s Approach
- Expert B2B Interview with Alex Teo and Prasanna Meduri Part1
- Expert B2B Interview with Alex Teo and Prasanna Meduri Part2
Readings
- Syllabus
- Let's Connect on Social Media
- Slides
- Recommended Reading on Noon Nopi
- References
Practice Exercises
- Lesson 1 Practice Quiz
- Lesson 1 Graded Quiz
Videos
- B2B: Product Marketing Part1
- B2B: Product Marketing Part2
- B2B: Price Marketing Part1
- B2B: Price Marketing Part2
- B2B: Promotion Marketing Part1
- B2B: Promotion Marketing Part2
- B2B: Place Marketing Part1
- B2B: Place Marketing Part2
Readings
- Slides
- Recommended Reading on Marketing Strategy
- References
Practice Exercises
- Lesson 2 Practice Quiz
- Lesson 2 Graded Quiz
Videos
- B2B: Cross Country Growth Part1
- B2B: Cross Country Growth Part2
- B2B: Cross Industry Growth Part1
- B2B: Cross Industry Growth Part2
- Expert Interview with Rolls Royce International (Dr. Alex Jun) Part1
- Expert Interview with Rolls Royce International (Dr. Alex Jun) Part2
- Expert Interview with ThyssenKrupp (Mr. Wayne Park)
- Instructor's Thank You
Readings
- Slides
- References
Practice Exercises
- Final Graded Quiz