Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Digital Marketing, mainly in the form of Social Media Marketing, has emerged as the most powerful marketing tool in today’s internet-savvy scenario. Therefore, the Digital and Social Media Marketing Strategies MOOC is made to impart the knowledge of prominent strategies utilised by organisations for marketing throughout digital media. You will explore the techniques necessary to excel in the tricky and competitive field of Digital Marketing.

The Digital and Social Media Marketing Strategies course at ISB is created to help you become an expert on useful tools including social listening, social graph, digital attribution, big data and A/B testing. Proficiency in these tools will boost internal and external business innovation. You will also learn how to assess the success of your marketing campaigns using various measurement methods.

Social Media and Digital Marketing have immense power to drive business growth due to the availability of tech devices in every household. Hence, Digital and Social Media Marketing Strategies certification course will make you ready to seize the opportunities by exploring intelligent marketing and advanced analytics concepts in great detail.

The Highlights

Four weeks course duration
Two sessions per week
Marketing subject
Live virtual program

Programme Offerings

digital learning
Certification
Real-World Application
Live Classes
Research-based teaching
Expert instructors
Alumni Network
Forum

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	ISB Hyderabad

The applicants have to pay a course fee of Rs. 1,30,000 to enroll in the Digital and Social Media Marketing Strategies MOOC by Indian School of Business
GST of 18% will be charged on the total amount

Course	Fee
Digital and Social Media Marketing Strategies	Rs. 1,30,000 plus GST (18%)

What you will learn

SEO skillsDigital marketing skillsSocial Media Marketing

The Digital and Social Media Marketing Strategies MOOC at the Indian School of Business will cover many Digital Marketing concepts. By the time you complete the course, you will be easily able to:

Learn how to use Search Engine Marketing to your benefit
Identify influencers by building strategies
Implement models to personalise and target communications
Understand audience tribes, customer personas and customer decision journeys
Learn useful tools like social listening
Test your digital marketing plans by devising experiments
Efficiently frame your social media and overall digital marketing strategy

Who it is for

Professionals who are currently responsible for executing and driving marketing strategies, and who are required to develop new digital marketing initiatives, will benefit profoundly from this course.

Admission Details

Enrol in the Indian School of Business’ Digital and Social Media Marketing Strategies training easily by following the simple steps given below.

Step 1 – First of all, open the official course page of Digital and Social Media Marketing Strategies online course on the ISB website by clicking on this link => https://www.isb.edu/en/executive-education/online-programmes/digital-and-social-media-marketing-strategies.html.

Step 2 – You can read all the course details and description. After that, click on the ‘Apply now’ button.

Step 3 – An application form will appear in your web browser. Fill the details and submit.

Step 4 – A unique payment link will be generated and sent to the email address that you entered in the previous step. So, open your email inbox.

Step 5 – Find the payment link inside the email received from ISB for enrolment in Digital and Social Media Marketing Strategies online live course. Click or tap on the link.

Step 6 – A payment gateway will open. Finally, pay the course fee securely.

After a successful payment, you will get the receipt. All the other important Digital and Social Media Marketing Strategies classes details will be shared to you on your registered contact number and email address.

That’s all! Now you should have secured your seat in the live programme.

Application Details

To book your seat in the Digital and Social Media Marketing Strategies live virtual programme, you need to fill an application form on the course page. The application form isn’t very lengthy and won’t take much of your time. Firstly, specify which course you want to apply for. Additionally, you need to enter basic info like your full name, designation, email ID, country, Zip code, State/province and city.

The Digital and Social Media Marketing Strategies application form also requires some of your professional details, including your company, work experience, number of employees, salutation, function, industry seniority, and PAN details. You can also provide your Facebook/Twitter or LinkedIn profile URL.

Finally, after filling in the info, click submit, pay the course fee, and enroll in the course.

The Syllabus

Overview of all the modules included in the course
Setting learning outcomes and individual expectations
Introduction of faculty and students

Build a goal and digital vision for your organization by studying the new digital marketing structure
Audience tribes and customer personas
Comprehend the role of digital regarding conventional marketing media mix schemes
Obtain insights on identifying consumer’s moment of truth and changes in the customer decision journey

Realize the distinctions between SEM and SEO
Devise an effectual SEM strategy
Get the most out of SEM
Study lead generation with the help of harnessing owned media

Introduction to split testing, A/B testing and causal inference
Devise a data approach that balances long-term objectives with short-term needs & developing a case for attribution
Comprehend the role of testing strategies and data

Learn influencer and viral marketing
Foresee who responds to a promotion
Get a summary of social media marketing strategies
Target and understand influencer by using social network theory
Formulate predictive strategies for consumer engagement with Machine Learning, Artificial Intelligence and Big Data

Examine the significance of content dissemination using social media
Explain how you can leverage content marketing or social media for your company efficaciously
Revise consumer-decision journey
Personalization, targeting and social media listening based on data

Gather insights into targeting strategies and mobile advertising
Identify content creation for numerous stages of the customer journey
Grasp the compromises presented by hyper-personalization in the online world
Know how to develop a balanced digital communication strategy

Know about the various Key Performance Indicators and provisions to track, measure and define results to quantify business impact
Get in-depth knowledge of search advertising, social media strategies, pricing and display advertising

Instructors

ISB Hyderabad Frequently Asked Questions (FAQ's)

1: Who are my instructors for online Digital and Social Media Marketing Strategies course?

The Digital and Social Media Marketing Strategies live course will be taught by three expert instructors and Associate Professors of Marketing at the Indian School of Business. Manish Gangwar, Sudhir Voleti and Madhu Vishwanathan.

2: How many participants are there in the live class on average?

There are generally 25 to 50 participants in a class.

3: Can I get a refund if I don’t want to continue the Digital and Social Media Marketing Strategies training course?

The cancellation policy of the Digital and Social Media Marketing Strategies course is systemic. If you cancel four weeks before the course start date, you get a full refund. However, if you opt-out two to four weeks before the start date, you will only get a half refund of your fee. Moreover, if you get to apply for a refund less than two weeks before the start date, you shall not be given a refund.

4: Will I get a certification once I complete the Digital and Social Media Marketing Strategies course?

Yes, you will receive a certificate of completion and become a member of a global Executive Education Alumni network.

5: When can I start with my learning?

The Digital and Social Media Marketing Strategies live digital course on ISB keeps updated on the official website so it is advised to keep visiting the portal.