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Quick Facts

Total Fees
20.62 L
Exam
UGAT
Seats
30

Fees Details

General

20.62 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

MODE

Full time

DURATION

48 Months

The Integrated BBA MBA in Marketing Management program offered by UPES is a comprehensive and rigorous program designed to provide students with a strong foundation in business principles, marketing concepts, and management strategies. The program focuses on developing critical and analytical thinking skills through a variety of pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts. Students are prepared for specialized subjects like Social and Digital Media Marketing, Advertising, and Sales Promotion, which are essential in today's digital age.

The specialization in Marketing Management within this program equips students with in-depth knowledge and practical skills specific to the marketing field. They gain expertise in areas such as market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialized knowledge enables them to develop effective marketing strategies and make informed decisions to drive business growth. Moreover, the broad skill set acquired through the integrated program enables graduates to work in diverse industries and organizations, including consumer goods, retail, technology, healthcare, hospitality, and advertising. They can also pursue opportunities in marketing agencies, consulting firms, or even start their own businesses.

One of the key highlights of the Integrated BBA MBA in Marketing Management program is the emphasis on experiential learning. Through internships, industry projects, and case studies, students have the opportunity to apply their theoretical knowledge in real-world settings. This hands-on experience not only enhances their employability but also provides them with a deeper understanding of marketing practices. Upon completion of the program, graduates are well-prepared for a range of exciting career paths in marketing management. They can pursue roles such as marketing manager, brand manager, product manager, market research analyst, digital marketing specialist, advertising executive, sales manager, or business development manager. With their specialized skills and practical experience, they can find employment in various industries, including consumer goods, retail, e-commerce, advertising agencies, consulting firms, and multinational corporations.


Eligibility Criteria

The minimum eligibility criteria Integrated BBA MBA in Marketing Management to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

Admission Details

The process of selection criteria for students interested in pursuing Integrated BBA MBA in Marketing Management offered by UPES is based on the individual's performance in Entrance Exam (UG - UPESMET) / UGAT / CUET.

*UGAT 2024 - 60 Percentile, CUET-UG 2024 - 60 Percentile

Student Reviews for BBA and MBA Marketing Management Integrated

College Infrastructure: 3/5
Academics: 4/5
Placements: 3/5
Value for Money: 4/5
Campus Life: 4/5

Fun and exciting

Verified Review

College Infrastructure

The Infrastructure of college is very Morden and is always up to date campus is also clean and well maintained . The building have a touch on Morden and very classy look and courts for sports are well maintained and constructed very nicely

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