Question : Case Study 32:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can typically file a complaint with the District Consumer Disputes Redressal Forum, which is a consumer dispute resolution mechanism in India. This forum can help resolve disputes between consumers and sellers, including issues related to non-fulfillment of promises or commitments made by the seller. It is a legal recourse available to consumers to seek redressal for such issues.
Answer laterQuestion : Which of the following is an example of a market research method?
Option 1: Product pricing
Option 2: Sales forecasting
Option 3: Customer surveys
Option 4: Advertising campaign development
Correct Answer: Customer surveys
Solution : The correct answer is (c) Customer surveys.
Customer surveys are an example of a market research method. Market research involves collecting and analyzing data to gain insights into markets, customers, competitors, and other relevant factors that impact business decision-making. It helps companies understand customer needs, preferences, and behaviors, as well as evaluate market opportunities and assess the effectiveness of marketing strategies.
Customer surveys are a common market research method used to gather information directly from customers. Surveys can be conducted through various means such as online surveys, phone surveys, in-person interviews, or mailed questionnaires. They typically consist of a series of questions designed to gather feedback, opinions, and insights from customers regarding their experiences, preferences, satisfaction levels, or other relevant aspects.
Question : Sentences of a paragraph are given below. While the first and the last sentences (S1 and S6) are in the correct order, the sentences in between are jumbled up and named P,Q,R,S. Arrange the sentences in the correct order to form a meaningful and coherent paragraph.
(S1) The poster ranks high as a medium of publicity.
(P) Advertisement can be displayed before a much larger number of persons for a longer time by means of a poster than by the expenditure of the same amount of money in the Press, and it is, therefore, often found to be the better means of keeping them in the public eye.
(Q) Nor must it be forgotten that a newspaper is bought by the reader, and on that account enjoys an enhanced value; and further, that the purchaser usually takes the paper home where it is perused by the whole household.
(R) It has, by reason of its size and the facilities which it affords for the use of colour, a very powerful effect on the public mind.
(S) It must, however, be remembered that the attention received by a newspaper is much closer and more intimate than that accorded to a poster.
(S6) If more is desired than the instantaneous impact on the mind, the advertising value of the poster falls sharply.
Option 1: QSPR
Option 2: PQRS
Option 3: RPSQ
Option 4: RPQS
Correct Answer: RPSQ
Solution : The third option is the correct choice.
- Sentence S1 acts as the introductory statement, followed by sentence R, which introduces the key features of a poster that contribute to its impact.
- Sentence P discusses the advantages of posters in terms of reach and cost-effectiveness.
- Sentence S provides a contrast by highlighting the closer and more intimate attention received by newspapers.
- Sentence Q continues the discussion, emphasising the value of newspapers and their readership.
- Finally, sentence S6 concludes the paragraph, presenting a caveat about the limitations of the poster's advertising value.
Therefore, the correct answer is RPSQ.
Question : Case Study 32:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
When a consumer has an issue with a product or service, such as not receiving a promised cashback offer, they can typically file a complaint with the District Consumer Disputes Redressal Forum, which is a consumer dispute resolution mechanism in India. This forum can help resolve disputes between consumers and sellers, including issues related to non-fulfillment of promises or commitments made by the seller. It is a legal recourse available to consumers to seek redressal for such issues.
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are established at the district level in India and handle consumer complaints and disputes related to deceptive trade practices and violations of consumer rights. The consumer can file a complaint with the District Consumer Disputes Redressal Forum to seek redress and resolution in such cases.
Question : Case Study:
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember their brand and fashion collection when they think about clothing or related products. Advertising helps in creating a lasting impression and improving brand recall among the target audience. Direct sales conversion and short-term sales boost are possible outcomes of effective advertising, but in this case, the focus is on enhancing brand recall, which is a longer-term benefit. Cost minimization is not the primary advantage highlighted here.
Question : Case Study:
ABC Corporation promotes its energy-efficient home appliances through advertisements that emphasize the long-term cost savings for consumers. What objection to advertising is minimized through this approach?
Option 1: Lack of Credibility
Option 2: Overexposure
Option 3: Irrelevance
Option 4: Exaggeration and Deception
Correct Answer: Irrelevance
Solution : The correct answer is (c) Irrelevance.
By highlighting the long-term cost savings, ABC Corporation makes the advertisement more relevant to consumers who are likely interested in saving money over an extended period. It directly addresses a significant concern for consumers, making the advertisement more pertinent and appealing to their needs and interests.
Question : Case Study:
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.
Question : Case Study:
ABC Clothing uses various advertising channels, such as television, social media, and print media, to promote its latest fashion collection. Which advantage of advertising is highlighted here?
Option 1: Direct Sales Conversion
Option 2: Short-Term Sales Boost
Option 3: Enhanced Brand Recall
Option 4: Cost Minimization
Correct Answer: Enhanced Brand Recall
Solution : The correct answer is (c) Enhanced Brand Recall.
ABC Clothing uses various advertising channels like television, social media, and print media to promote its latest fashion collection. By utilizing these channels, ABC Clothing aims to enhance brand recall, making sure that consumers remember their brand and fashion collection when they think about clothing or related products. Advertising helps in creating a lasting impression and improving brand recall among the target audience. Direct sales conversion and short-term sales boost are possible outcomes of effective advertising, but in this case, the focus is on enhancing brand recall, which is a longer-term benefit. Cost minimization is not the primary advantage highlighted here.
Question : Case Study 18:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: National Consumer Disputes Redressal Commission
Solution : The correct answer is (d) National Consumer Disputes Redressal Commission
In the case where a consumer has purchased a laptop and found that the technical specifications were misrepresented in the advertisement, the consumer can typically approach the National Consumer Disputes Redressal Commission (NCDRC) in India. The NCDRC handles cases involving substantial value and disputes with manufacturers and advertisers, making it the appropriate authority to address issues related to misrepresentation of product specifications in advertisements.
