Question : Case Study 36:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services, including cases of deceptive or misleading practices. They can help the consumer seek redress and potentially rule in their favor, ensuring that the dealer follows consumer protection laws. The other options listed are not the appropriate authorities for addressing this specific consumer grievance.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing involves creating, distributing, promoting, and pricing goods and services. Marketing is indeed a multifaceted process that includes these aspects and more.
The reason, however, is not the correct explanation of the assertion. The reason incorrectly simplifies marketing to only advertising and promotion. While advertising and promotion are components of marketing, marketing involves a broader range of activities beyond just advertising, including product development, market research, pricing strategies, distribution channels, customer analysis, branding, and more.
Question : Statement 1: Promotion includes advertising, personal selling, and sales promotion.
Statement 2: Promotion does not influence consumer awareness and purchase decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, and sales promotion, among others, aimed at promoting a product or service.
Statement 2 is false. Promotion is a critical element of the marketing mix and significantly influences consumer awareness, perception, and purchase decisions. Effective promotional strategies can boost consumer awareness, create interest, and encourage consumers to purchase a product or service.
Question : Case Study:
FreshTech Electronics releases an ad showcasing its new smartphone, highlighting its advanced features and design. Some customers, however, feel that the ad lacks innovation and is repetitive. What objection to advertising is presented here?
Option 1: Lack of Appeal
Option 2: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
Correct Answer: Lack of Creativity
Solution : The correct answer is (c) Lack of Creativity.
Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. The selling concept primarily focuses on short-term sales and transactions rather than building long-term customer loyalty. It often involves aggressive sales tactics to close deals.
Statement 2 is false. The marketing concept does not solely rely on aggressive advertising for sales. The marketing concept involves understanding customer needs, creating valuable products or services, and effectively promoting them, considering a holistic approach to meet both customer satisfaction and business goals.
Therefore, statement 1 is incorrect, and statement 2 is false.
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are established at the district level in India and handle consumer complaints and disputes related to deceptive trade practices and violations of consumer rights. The consumer can file a complaint with the District Consumer Disputes Redressal Forum to seek redress and resolution in such cases.
Question : Certain websites are specifically designed to provide information about both job seekers and job opening. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Web publishing
Solution : Certain websites are specifically designed to provide information about both job seekers and job opening.
Hence, option D is correct.
Question : Which of the following is an example of a marketing channel?
Option 1: Product design
Option 2: Pricing strategy
Option 3: Advertising campaign
Option 4: Distribution network
Correct Answer: Distribution network
Solution : The correct answer is (d) Distribution network.
A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of products or services to the target market.
Among the options provided, a distribution network is an example of a marketing channel. It encompasses the infrastructure, logistics, and entities involved in the movement of products or services from the manufacturer or producer to the end consumer. A distribution network can include wholesalers, retailers, distributors, warehouses, transportation systems, and other intermediaries that facilitate the physical flow of goods.
Question : Case Study 23:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically file a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help resolve the issue and ensure the consumer's rights are protected in such cases. It's essential to seek resolution through the appropriate consumer forum rather than giving up on a legitimate claim.
Question : These agencies compile biodata of number of candidates and recommend suitable names to the employers on demand. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Placement agencies and management consultants
Solution : Under this method services of placement agenesis and management consultants are used to Undertake total functions of recruiting and selecting personal on behalf of various organisation.
Hence, option A is correct.