Correct Answer: Exaggeration and Deception

Solution : The correct answer is (c) Exaggeration and Deception.

XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's features or benefits. If customers find it hard to believe that the fabric is truly "indestructible," it suggests a skepticism about the accuracy and truthfulness of the advertisement, which falls under the objection of exaggeration and potential deception.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The marketing concept is a customer-centered approach to marketing that focuses on identifying and satisfying customer needs. It is based on the idea that businesses should create and deliver products and services that customers want and need, rather than simply trying to sell them products and services that the business has to offer.

The reason given for the assertion, that the marketing concept is solely concerned with advertising and promotional activities, is false. Advertising and promotion are important aspects of marketing, but they are not the only ones. The marketing concept also encompasses other activities such as market research, product development, pricing, and distribution.

Correct Answer: District Consumer Disputes Redressal Forum

Solution : The correct answer is (d) District Consumer Disputes Redressal Forum

The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services, including cases of deceptive or misleading practices. They can help the consumer seek redress and potentially rule in their favor, ensuring that the dealer follows consumer protection laws. The other options listed are not the appropriate authorities for addressing this specific consumer grievance.

Correct Answer: Lodge a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (b) Lodge a complaint with the District Consumer Disputes Redressal Forum.

In this situation, where the consumer purchased a set of expensive speakers that stopped functioning shortly after purchase and the store refused a replacement based on a policy, the consumer can typically lodge a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help in resolving issues related to defective or non-functional products. It's important for consumers to be aware of their rights and pursue a resolution through the appropriate consumer forum.

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.

Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.

In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically file a complaint with the District Consumer Disputes Redressal Forum. These forums handle consumer complaints and disputes, and they can help resolve the issue and ensure the consumer's rights are protected in such cases. It's essential to seek resolution through the appropriate consumer forum rather than giving up on a legitimate claim.

Correct Answer: Utilizes low-cost and high-impact tactics

Solution : The correct answer is (c) Utilizes low-cost and high-impact tactics.

Guerrilla marketing is an unconventional form of promotion that involves using innovative and often low-cost marketing tactics to achieve maximum impact and engagement. It is characterized by its creativity, surprise elements, and out-of-the-box thinking. Guerrilla marketing campaigns aim to capture attention, generate buzz, and create a memorable brand experience. Guerrilla marketing tactics can include various unconventional approaches such as flash mobs, street art, viral campaigns, unconventional stunts, ambient advertising, or interactive experiences. These tactics are designed to stand out from traditional advertising methods and often leverage creativity, uniqueness, and surprise to engage the target audience in unexpected ways.

Correct Answer: Lack of Creativity

Solution : The correct answer is (c) Lack of Creativity.

Customers expressing that the ad lacks innovation and is repetitive are raising concerns about the creativity of the advertisement. Creativity is a key aspect of advertising that involves presenting information in a fresh, unique, and engaging way. If customers find the ad to be repetitive or lacking in creativity, it implies that the advertisement might not be effectively capturing their attention or providing new and exciting perspectives about the product. This objection emphasizes the need for creativity to make advertisements more appealing and interesting to the target audience.

Correct Answer: Lack of Credibility

Solution : The correct answer is (a) Lack of Credibility.

By providing specific and factual information about their products, including detailed specifications and performance data, ABC Electronics aims to enhance the credibility of their advertisements. This approach ensures that consumers have accurate and transparent information to evaluate the product's features and capabilities, minimizing skepticism about potential exaggerations or deceptions often associated with advertising. Providing factual and detailed data builds trust with the audience and strengthens the credibility of the advertised claims.