Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Answer laterQuestion : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer needs effectively to provide value to customers and achieve long-term customer satisfaction and loyalty.
Statement 2 is false. The production concept does not solely rely on aggressive advertising to drive sales. The production concept focuses on efficient and cost-effective production processes to mass-produce standardized products.
Therefore, statement 1 is correct, and statement 2 is false.
Question : Case Study 40:
A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?
Option 1: File a complaint with the local police against the retailer.
Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Option 3: Contact the Consumer Protection Council for assistance.
Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.
Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services. They can help the consumer seek redress and potentially rule in their favor, ensuring that the retailer follows consumer protection laws. This is the most suitable course of action for resolving disputes related to a purchase, such as receiving a used and damaged product instead of a new one.
Question : The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice. Which external source of recruitment is highlighted in the given statement?
Option 1: Placement agencies and management consultants
Option 2: Labour contractors
Option 3: Advertising on television
Option 4: Web publishing
Correct Answer: Labour contractors
Solution : Under this method intermediaries is known as agents or label contractors are used for hiring unskilled and semi skilled workers.The contractors keep themselves in touch with the labour and can provide required number of unskilled workers at short notice.
Hence, option B is correct.
Question : Case Study 14:
A consumer purchased a branded watch from a local dealer. The dealer falsely claimed that the watch was made of pure gold and sold it at an exorbitant price. Upon inspection, the consumer found that the watch was not made of gold. Which authority can take action against the dealer for this deceptive practice?
Option 1: Consumer Protection Council
Option 2: National Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: District Consumer Disputes Redressal Forum
Correct Answer: District Consumer Disputes Redressal Forum
Solution : The correct answer is (d) District Consumer Disputes Redressal Forum
In this case of deceptive practice by a local dealer, the District Consumer Disputes Redressal Forum would typically be the appropriate authority to take action against the dealer. These forums are established at the district level in India and handle consumer complaints and disputes related to deceptive trade practices and violations of consumer rights. The consumer can file a complaint with the District Consumer Disputes Redressal Forum to seek redress and resolution in such cases.
Question : Case Study:
XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?
Option 1: Lack of Creativity
Option 2: Overexposure
Option 3: Exaggeration and Deception
Option 4: Lack of Credibility
Correct Answer: Exaggeration and Deception
Solution : The correct answer is (c) Exaggeration and Deception.
XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's features or benefits. If customers find it hard to believe that the fabric is truly "indestructible," it suggests a skepticism about the accuracy and truthfulness of the advertisement, which falls under the objection of exaggeration and potential deception.
Question : Assertion: Marketing is the process of creating, distributing, promoting, and pricing goods and services.
Reason: Marketing only involves advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true, stating that marketing involves creating, distributing, promoting, and pricing goods and services. Marketing is indeed a multifaceted process that includes these aspects and more.
The reason, however, is not the correct explanation of the assertion. The reason incorrectly simplifies marketing to only advertising and promotion. While advertising and promotion are components of marketing, marketing involves a broader range of activities beyond just advertising, including product development, market research, pricing strategies, distribution channels, customer analysis, branding, and more.
Question : Case Study 18:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: National Consumer Disputes Redressal Commission
Solution : The correct answer is (d) National Consumer Disputes Redressal Commission
In the case where a consumer has purchased a laptop and found that the technical specifications were misrepresented in the advertisement, the consumer can typically approach the National Consumer Disputes Redressal Commission (NCDRC) in India. The NCDRC handles cases involving substantial value and disputes with manufacturers and advertisers, making it the appropriate authority to address issues related to misrepresentation of product specifications in advertisements.
Question : Case Study 40:
A consumer purchased a new mobile phone, but the retailer provided a used and damaged one instead. The consumer approached the retailer for a replacement, but they refused to cooperate. What action can the consumer take in this situation?
Option 1: File a complaint with the local police against the retailer.
Option 2: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Option 3: Contact the Consumer Protection Council for assistance.
Option 4: Contact the Advertising Standards Council of India (ASCI) for assistance.
Correct Answer: Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
Solution : The correct answer is (b) Register a complaint with the District Consumer Disputes Redressal Forum for redressal.
The District Consumer Disputes Redressal Forum in India is responsible for addressing consumer complaints and disputes related to the purchase of goods and services. They can help the consumer seek redress and potentially rule in their favor, ensuring that the retailer follows consumer protection laws. This is the most suitable course of action for resolving disputes related to a purchase, such as receiving a used and damaged product instead of a new one.
Question : Case Study 18:
A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?
Option 1: District Consumer Disputes Redressal Forum
Option 2: State Consumer Disputes Redressal Commission
Option 3: Advertising Standards Council of India (ASCI)
Option 4: National Consumer Disputes Redressal Commission
Correct Answer: National Consumer Disputes Redressal Commission
Solution : The correct answer is (d) National Consumer Disputes Redressal Commission
In the case where a consumer has purchased a laptop and found that the technical specifications were misrepresented in the advertisement, the consumer can typically approach the National Consumer Disputes Redressal Commission (NCDRC) in India. The NCDRC handles cases involving substantial value and disputes with manufacturers and advertisers, making it the appropriate authority to address issues related to misrepresentation of product specifications in advertisements.
