Question : Which of the following is an example of a marketing metric?

Option 1: Customer satisfaction

Option 2: Employee turnover

Option 3: Total revenue

Option 4: Production efficiency

Question : Case Study:

A company is focused on delivering superior customer value and building strong customer relationships. They aim to understand and meet customer needs effectively. This philosophy aligns with the:

Option 1: Selling Concept

Option 2: Production Concept

Option 3: Marketing Concept

Option 4: Product Concept

Question : Case Study:

XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?

Option 1: Increased Production Efficiency

Option 2: Enhanced Consumer Trust

Option 3: Lower Product Costs

Option 4: Reduced Marketing Expenses

Question : Statement 1: Marketing concept is customer-oriented and aims to satisfy customer needs.

Statement 2: Production concept focuses on minimizing production costs and maximizing profits.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Case Study 19:

EFG Manufacturing is a company that produces consumer goods. The management team at EFG wants to implement a robust control system to improve productivity and optimize resource utilization.

Question:

How can EFG Manufacturing benefit from an effective control system?

Option 1: By increasing employee turnover.

Option 2: By raising production costs.

Option 3: By optimizing resource utilization.

Option 4: By reducing market competition.

Question : A business that produces a well-known toy brand has a solid market reputation. Production, Marketing, Finance, Human Resources, and Research and Development are all handled by various divisions. Recently, it has considered expanding into the production of a new line of electronic toys for which a new market is growing in order to capitalise on new commercial opportunities while also utilising its brand name. The organisational structure that the business should use.

Option 1: Functional structure

Option 2: Divisional structure

Option 3: Formal Organisation Structure

Option 4: Informal Organisation Structure

Question : Delhi-based Zamato Ltd. produces electronics products. It deals in both laptops and mobile phones in addition to products like books, musical instruments, videotapes, etc. The business was organised functionally, with separate divisions for production, marketing, and finance. The products were being looked after by all the functional heads, while occasionally their tasks crossed over. Conflicts between departments and issues with cooperation resulted from this. Ramesh, the CEO of the company, chose to categorise laptops and mobile phones under "consumer electronics" and books, musical instruments, and videotapes under "Media" to facilitate specialisation. Ramesh has completed a step in the process of one of the managerial function while doing this. Identify the step.

Option 1: Identifying and dividing the work

Option 2: Departmentalisation

Option 3: Assignment of duties to job positions

Option 4: Estabilisation reporting relationships

Question : Case Study:

XYZ Corp. emphasizes understanding customer needs and designing products that satisfy those needs. They believe in continuous product improvement and customer-oriented marketing. This philosophy is aligned with:

Option 1: Societal Marketing Concept

Option 2: Selling Concept

Option 3: Product Concept

Option 4: Production Concept

Question : Statement 1: Marketing concept aims to achieve customer satisfaction and long-term profitability.

Statement 2: Production concept prioritizes understanding customer preferences and needs.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Comprehension:
Read the given passage and answer the questions that follow.
With an impressive growth in yields, Telangana now claims to be transforming into the rice bowl of India. The Food Corporation of India (FCl) has procured 52 lakh tonnes of paddy from Telangana alone, which is more than half of the national target of 91 lakh tonnes. The state's harvests have nearly doubled in a year. Paddy production is up 93%, maize 95%, and cotton 74%, according to the Telangana Planning Department.

The state is also making its mark as a producer of paddy seed. "About 85% of our village's paddy is of a fine variety that farmers in MP, Haryana, Bengal, and Bihar use as seed," said a farmer in Anksapur Village in Nizamabad district. The seed crop sells at a premium over the state's minimum support price for paddy.

Question:
Telangana's contribution to the national stock of paddy is:

Option 1: one-third of the country's procurement target

Option 2: more than half of the country's paddy procurement

Option 3: less than half of the nation's rice procurement

Option 4: half of the nation's procurement target