Film, Television, Digital Video Production
Question : Assertion: The Green Revolution in India led to a significant increase in agricultural production.
Reason: The introduction of high-yielding crop varieties and modern farming techniques resulted in higher crop yields.
Option 1: Both the assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both the assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: The assertion is true, but the reason is false.
Option 4: The assertion is false, but the reason is true.
Correct Answer: Both the assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (a) Both the assertion and reason are true, and the reason is the correct explanation of the assertion.
The Green Revolution in India did lead
Question : Case Study:
A company believes that products should be widely available and affordable to attract customers. They prioritize production efficiency and distribution effectiveness. This philosophy reflects the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Product Concept
Correct Answer: Production Concept
Solution : The correct answer is (c) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to customers. The primary focus is on production efficiency, streamlining operations, and reducing production costs
Question : Which function of marketing is highlighted in the given statement? Statement: The need for it rises because there is a time gap between production and consumption of goods.
Option 1: Physical distribution
Option 2: Product designing and development
Option 3: Transportation
Option 4: Storage or warehousing
Correct Answer: Storage or warehousing
Solution : The need for storage and warehousing rises because there is a time gap between production and consumption of goods.This time gap maybe either due to irregular demand or due to irregular supply. The function of storage is performed by different agencies a chese
Question : Case Study: ABC Pharmaceuticals adopts scientific management techniques to streamline its production process. Which technique involves analyzing and simplifying work processes to improve efficiency?
Option 1: Fatigue study
Option 2: Time study
Option 3: Method analysis
Option 4: Motion study
Correct Answer: Method analysis
Solution : The correct answer is (c) Method analysis.
Method analysis is a key component of scientific management, a management approach pioneered by Frederick Taylor in the early 20th century. It involves studying and analyzing each step of a work process to determine the most efficient
Question : Case Study 2:
ABC Furniture is a leading furniture manufacturer that faces intense competition in the market. The company wants to implement control systems to ensure the efficiency of its production process and maintain a competitive edge.
Question:
Why is controlling important for ABC Furniture?
Option 1: To increase employee turnover.
Option 2: To maintain a competitive edge.
Option 3: To reduce sales revenue.
Option 4: To avoid the planning process.
Correct Answer: To maintain a competitive edge.
Solution : The correct answer is (b) To maintain a competitive edge.
Controlling is important for ABC Furniture, as it helps the company monitor and manage its operations to ensure that they are running efficiently and effectively. In a highly competitive market, maintaining
Question : Case Study: XYZ Manufacturing Company
XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.
What is the first step XYZ Manufacturing Company should take in the planning process to improve their production processes?
Option 1: Setting objectives and goals
Option 2: Identifying potential risks
Option 3: Allocating resources
Option 4: Evaluating alternatives
Correct Answer: Identifying potential risks
Solution : The correct answer is (b) Identifying potential risks
Identifying potential risks is a crucial initial step because it allows the company to understand the challenges and uncertainties associated with revamping production processes. By assessing potential risks, XYZ Manufacturing Company can develop strategies to
A company places a strong emphasis on developing products that meet the changing needs and preferences of customers. They focus on product innovation and continuous improvement. This philosophy reflects the:
Option 2: Production Concept
Option 3: Selling Concept
Correct Answer: Product Concept
Solution : The correct answer is (d) Product Concept.
The Product Concept is a marketing philosophy that revolves around creating high-quality products and continually improving them to meet or exceed customer expectations. Companies following this concept prioritize product innovation, features, and attributes, aiming to develop products
Question : Comprehension: In the following passage, some of the words have been deleted. Read the passage carefully and select the correct answer for the given blank out of the four alternatives. As an industrial solvent, pyridine is used in a (1)_________ range of manufacturing processes. It is also a by-product of coking coal, a crucial (2)_____ for steel production. The Tees area was home to both steel and chemical (3)________ and the discharge of contaminated effluent (4)_______ the river and surrounding wetlands has been (5)______ practice, often with minimal or no treatment.
Question: Select the most appropriate option to fill in the blank number 2.
Option 1: code
Option 2: desire
Option 3: load
Option 4: input
Correct Answer: input
Solution : The fourth option is correct.
In the context of the sentence, the word input is suitable because it indicates that coking coal is an essential ingredient or resource used in the steel production process.
Input refers to something that is put into a system or
A company believes that consumers will buy products that are readily available and affordable. Their primary focus is on increasing production and distribution efficiency. This philosophy is closely related to the:
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available. The primary goal is to achieve production efficiency, streamline operations, and reduce production costs to
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept does indeed focus on creating and delivering superior customer value. It emphasizes understanding and meeting customer
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