Correct Answer: CEO (chief executive officer) 

 

Solution : Top-level management consists of the most senior executives of the organization. For example chief finance officer, chief executive officer, president, vice president, etc.

Hence, Option D is correct.

Correct Answer: Option C

Solution : Operating Ratio =(Cost of revenue from operations + Operating Expenses) / Net Revenue from Operations
By comparing a company's total operating expense to net revenues, the operational ratio demonstrates the management effectiveness of that business.
Hence option 3 is the correct answer.

Correct Answer: Marketing Concept

Solution : The correct answer is (d) Marketing Concept.

The Marketing Concept is a customer-centric approach that focuses on understanding and fulfilling customer needs and wants effectively. It involves delivering superior value to customers to achieve customer satisfaction and build strong, long-term customer relationships. Additionally, understanding market trends is a fundamental aspect of the Marketing Concept, allowing companies to adapt and tailor their strategies to changing market dynamics and consumer preferences. The ultimate goal is to meet customer needs and achieve business objectives by creating value and satisfying customers.

Correct Answer: Production Concept

Solution : The correct answer is (c) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to customers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: Production Concept

Solution : The correct answer is (d) Production Concept.

The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.

Correct Answer: positive; 0.6%

Solution : The correct answer is positive; 0.6%.

During the years 1991–92, industrial production recorded a positive growth of 0.6%. The New Industrial Policy of 1991 was implemented to liberate the industry from the shackles of the licensing system. The aim was to increase the competitive culture among the industries to benefit the public at large. Employment opportunities were increased.

Correct Answer: Physical distribution

Solution : This function of marketing involved deciding the distribution of goods and services from place of production to place of consumption. The important decision areas under physical distribution include managing elementary shortage and warehousing and transportion of goods from one place to another.

Hence option D is correct.

Correct Answer: Product Concept

Solution : The correct answer is (c) Product Concept.

The Product Concept is a marketing philosophy that centers on creating high-quality products that meet or exceed customer expectations. It involves understanding customer needs and preferences and designing products that address those needs effectively. Additionally, the Product Concept emphasizes continuous product improvement to enhance customer satisfaction and maintain a competitive edge in the market. This approach places the product at the center of marketing efforts and aims to deliver superior value to customers through a focus on product quality, features, and benefits.

Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to meet organizational goals.

The reason is false. Marketing management is not solely concerned with production processes. It involves a wide range of activities related to marketing strategy, market research, product development, pricing, promotion, distribution, and customer relationship management. Production processes are a part of operations management, which is distinct from marketing management.

In summary, the assertion is true, but the reason provided is false as it inaccurately represents the scope and focus of marketing management.

Correct Answer: Uttar Pradesh

Solution : The correct option is Uttar Pradesh.

Milk production in the country has demonstrated a notable increase of 5.29% compared to the preceding year, 2020–21. The primary contributors to this growth are the top five states in terms of milk production. Uttar Pradesh leads the chart with a substantial share of 18%, followed closely by Rajasthan at 14.93%, Madhya Pradesh at 8.6%, Gujarat at 7.56%, and Andhra Pradesh at 6.97%. Together, these states play a pivotal role, collectively accounting for an impressive 53.11% of the total milk production in the country.