Hello aspirant,

Chandigarh University in Chandigarh offers a four-year, full-time undergraduate Bachelor of Business Administration (BBA) in Digital Marketing programme.

For admission to this course at Chandigarh University, candidates must have passed the 10+2 exam or its equivalent in any stream administered by an accredited Board with an overall grade point average of at least 60%.

For more information you can visit our website by clicking on the link given below.

https://www.careers360.com/university/chandigarh-university-chandigarh/bba-digital-marketing-course

Thank you

Hope this information helps you.

Hello,

Here are some of the top colleges for BCA in digital marketing -

IIMT University Meerut

Presidency College

Amity University Noida

Integral University

Graphic Era University

Clement Town

Amity Business School

Chandigarh University

Sahibzada Ajit Singh Nagar

Noida International University

CMR University (Satellite Campus - OMBR Layout)

Noida Institute of Engineering and Technology (NIET, Greater Noida)

UPES

NDIM - New Delhi Institute of Management

Hope this helps you,

Thank you

https://www.careers360.com/courses/digital-marketing-course

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b).

Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.

Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.

Correct Answer: Customer Satisfaction

Solution : The correct answer is  (d) Customer Satisfaction

By focusing on understanding customer needs and preferences and aiming to deliver superior value, XYZ Automobiles is placing a strong emphasis on ensuring that their customers are satisfied. This approach is customer-centric and aligns with the goal of providing products and services that meet or exceed customer expectations, ultimately leading to high levels of customer satisfaction. Cost minimization, production efficiency, and mass marketing may also be important considerations, but in this scenario, customer satisfaction is the highlighted feature.

Correct Answer: Acquiring funds for business operations and expansion
 

Solution : The correct answer is (b) Acquiring funds for business operations and expansion

Business finance involves acquiring the necessary funds and managing financial resources to support a company's day-to-day operations, projects, and future growth. It encompasses activities related to budgeting, financial forecasting, investment decisions, obtaining loans or equity, managing working capital, and overall financial planning to ensure the efficient use of financial resources for achieving the company's objectives.

Correct Answer: Financial planning

Solution : The correct answer is (c) Financial planning

Financial planning is the process of determining the company's financial goals and objectives and developing strategies to achieve them. It includes decisions related to choosing the right sources of funds to support business activities, manage operational costs, fund expansions, invest in new projects, and achieve sustainable growth. It's about efficiently managing financial resources to align with the company's strategic goals and ensure financial stability and success. Marketing strategy, inventory management, and human resource allocation are important aspects of business operations but are not specifically focused on selecting funding sources.

Correct Answer: Direct channel

Solution : Mail order selling,marketing and internet selling comes under direct channel of distribution.In the Direct channel manufacture sell hi product directly to consumers without using any intermediary.

Hence, option A is correct.

Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.

The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.

In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.

Correct Answer: Physical distribution

Solution : Decisions regarding channels of distribution and decisions regarding physical movements of goods comes under physical distribution. Physical distribution includes activities that are needed to make the goods and services available at the right please so that people can purchase the same.

Hence, option C is correct.