Question : Assertion: The societal marketing concept is solely focused on maximizing shareholder wealth.
Reason: The societal marketing concept integrates social responsibility into the company's business strategy.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. The societal marketing concept is not solely focused on maximizing shareholder wealth. It goes beyond profit-making and includes considerations for societal well-being and social responsibility.
The reason is true. The societal marketing concept does indeed integrate social responsibility into the company's business strategy. It emphasizes the importance of considering the broader societal interests and responsibilities alongside the organization's objectives.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion. The societal marketing concept is about balancing both societal welfare and organizational goals, not exclusively focusing on maximizing shareholder wealth.
Question : Which function of marketing is highlighted in the given statement?
Statement: It involves services like after sale services,handling customer complaints, providing credit facilities,maintenance services and technical services.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Customer support service
Option 4: Branding
Correct Answer: Customer support service
Solution : In the highly competitive world very important function of the marketing management leads to customer support services like after sales services, handling customer complaints, providing credit facilities, maintenance services and technical services.
Hence, option C is correct.
Question : Case Study 3: Importance of Entrepreneurship Development
XYZ Electronics is a well-established company that has been manufacturing traditional electronic gadgets for decades. With changing consumer preferences, the demand for their products has declined. The management realized the need to innovate and cater to the growing market for smart devices. They invested in research and development to create cutting-edge smart gadgets, resulting in increased sales and market share.
Question:
The importance of entrepreneurship development is evident from XYZ Electronics' decision to:
Option 1: Lay off workers
Option 2: Diversify its product portfolio
Option 3: Outsource manufacturing to other countries
Option 4: Reduce marketing efforts
Correct Answer: Diversify its product portfolio
Solution : The correct answer is (b) Diversify its product portfolio
Entrepreneurship development involves fostering innovation, creating new products or services, and adapting to changing market demands. XYZ Electronics demonstrated entrepreneurship development by investing in research and development to create cutting-edge smart gadgets, diversifying its product portfolio to meet evolving consumer preferences.
Question : Which function of marketing is highlighted in the given statement?
Statement:It include managing inventory storage and warehousing and transportation a good from one place to the other.
Option 1: Physical distribution
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Physical distribution
Solution : The function of marketing involves deciding the distribution of goods and services from place of production to place of consumption. The important decision areas under physical distribution include managing inventory storage and warehousing and transportation of goods from one place to other.
Hence, option A is correct.
Question : Case Study 25:
MNO Enterprises is a leading company in the consumer goods sector planning to expand its operations globally.
Question :
To raise short-term funds for marketing its products in international markets, which money market instrument might MNO Enterprises use?
Option 1: Corporate bond
Option 2: Call money
Option 3: Treasury bill
Option 4: Commercial paper
Correct Answer: Commercial paper
Solution : The correct answer is (d) Commercial paper
Commercial paper is a short-term debt instrument issued by corporations, typically with maturities ranging from a few days to a year. It is a common choice for businesses seeking short-term funds to finance various operational needs, including marketing initiatives in international markets. Commercial paper provides a cost-effective and efficient way to raise capital for short-term activities, making it suitable for funding marketing efforts in this context.
Question : Case Study:
ABC Electronics is known for creating products that cater to customers' evolving needs and preferences. They constantly analyze market trends and implement innovative marketing strategies. Which marketing concept does ABC Electronics adhere to?
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Societal Marketing Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept
The marketing concept focuses on understanding and meeting customers' needs and preferences by analyzing market trends and implementing innovative marketing strategies. It is customer-centric and aims to deliver superior value to customers in order to achieve the organization's goals and objectives.
Question : Case Study:
A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Production Concept
Correct Answer: Production Concept
Solution : The correct answer is (d) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs to ensure that products are affordable and readily accessible to customers. This approach assumes that customers will favor products that are easily available and affordable, placing the emphasis on the production and distribution aspects of the business.
Question : Which of the given statements concerning the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) is correct?
i. NAFED is registered under the Multi-State Co-operative Societies Act.
ii. It was set up to promote Cooperative marketing of agricultural produce to benefit farmers.
iii. It was established in 1956.
Option 1: i, ii and iii
Option 2: Only ii
Option 3: Only ii and iii
Option 4: Only i and ii
Correct Answer: Only i and ii
Solution : The correct answer is Only i and ii.
NAFED stands for the National Agriculture Cooperative Marketing Federation of India. It was established in October of 1958. It is registered under the Multi-State Co-operative Societies Act, and it was set up to promote cooperative marketing of agricultural produce to benefit farmers.
Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.
Reason: Marketing management is solely about increasing sales volume.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does indeed focus on delivering customer value and satisfaction. It involves understanding customer needs and preferences, developing products or services that meet those needs, and delivering value to customers to satisfy them and build long-term relationships.
The reason is not the correct explanation. The reason incorrectly states that marketing management is solely about increasing sales volume. While increasing sales volume is a goal of marketing management, it's not the sole focus. The primary focus is on understanding and meeting customer needs and delivering value, which naturally leads to increased sales volume through customer satisfaction and loyalty.
In summary, both the assertion and reason are true, but the reason is not the correct explanation of the assertion.
Question : Case Study:
A company believes that the key to success lies in achieving customer satisfaction and building long-term relationships. They aim to understand customer needs and deliver superior value. This philosophy aligns with:
Option 1: Production Concept
Option 2: Selling Concept
Option 3: Marketing Concept
Option 4: Product Concept
Correct Answer: Marketing Concept
Solution : The correct answer is (c) Marketing Concept.
The Marketing Concept is a customer-centric philosophy that focuses on understanding and meeting customer needs and wants. It involves delivering superior value to customers to achieve customer satisfaction and, in turn, gain long-term customer loyalty. This approach aims to create a strong customer orientation throughout the organization, where the primary goal is to provide products or services that address customer needs and preferences effectively, ultimately leading to business success.