Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. A brand name does indeed contribute to the brand's distinct identity and recognition. The brand name is a crucial component of branding that helps in creating a unique and recognizable identity for the brand. It plays a significant role in how consumers perceive and remember the brand.

The reason is false. Brand names do significantly impact consumer perception and brand loyalty. The brand name is often the first point of contact between the consumer and the brand. It influences consumer perception by conveying a message about the brand's values, personality, and the quality of products or services. Additionally, the brand name is a key element that consumers use to identify and choose products, which directly affects brand loyalty.