Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Solution : The correct answer is (a) Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Agricultural marketing does facilitate market information dissemination to farmers, and the reason for this is that it provides farmers with knowledge about prices, demand, and market trends.

Agricultural marketing involves the process of bringing agricultural products from the farm to the consumer. It includes activities such as grading, packaging, transportation, storage, and selling of agricultural produce. One of the essential functions of agricultural marketing is to provide market information to farmers.

Through agricultural marketing channels, farmers receive information about prevailing market prices for their crops or livestock. This information enables farmers to make informed decisions regarding when and where to sell their produce, helping them negotiate better prices and maximize their profits. Market information also helps farmers plan their production activities, selecting crops or livestock that are in demand and have favorable market conditions.

Furthermore, agricultural marketing provides insights into market demand and consumer preferences. Farmers can learn about changing consumer trends, emerging markets, and opportunities for value addition or diversification. This knowledge allows farmers to adjust their production strategies and align their output with market requirements.

Effective market information dissemination empowers farmers with the necessary information to make informed choices, manage risks, and optimize their agricultural production and marketing strategies.

Therefore, the assertion that agricultural marketing facilitates market information dissemination to farmers is true, and the reason that it provides farmers with knowledge about prices, demand, and market trends is the correct explanation for this assertion.