Question : Assertion: Branding helps in creating differentiation and recognition for products.
Reason: Branding does not play a significant role in consumer preferences and loyalty.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Branding helps in creating differentiation and recognition for products. Branding involves creating a unique image, name, or symbol that distinguishes a product or service from its competitors and helps consumers identify and remember it.
The reason is that branding does not play a significant role in consumer preferences and loyalty, which is not accurate. Branding does play a significant role in influencing consumer preferences and fostering loyalty. Effective branding can create emotional connections with consumers, build trust, and influence their purchasing decisions and loyalty towards a brand. Therefore, the reason is not the correct explanation for the assertion.
