Question : Assertion: Marketing concept is customer-centred and aims to satisfy customer needs.
Reason: Marketing concept is solely concerned with advertising and promotional activities.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The marketing concept is a customer-centered approach to marketing that focuses on identifying and satisfying customer needs. It is based on the idea that businesses should create and deliver products and services that customers want and need, rather than simply trying to sell them products and services that the business has to offer.
The reason given for the assertion, that the marketing concept is solely concerned with advertising and promotional activities, is false. Advertising and promotion are important aspects of marketing, but they are not the only ones. The marketing concept also encompasses other activities such as market research, product development, pricing, and distribution.
Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
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