1 View

Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.

Reason: Marketing management is exclusively focused on advertising and promotion.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.


Team Careers360 14th Jan, 2024
Answer (1)
Team Careers360 15th Jan, 2024

Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.


Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management does aim to create and maintain profitable customer relationships. It involves various activities like market research, product development, pricing strategies, distribution, advertising, promotion, and more, all with the goal of building and sustaining relationships with customers to drive profitability.

The reason is not the correct explanation. The reason incorrectly states that marketing management is exclusively focused on advertising and promotion. While advertising and promotion are important components of marketing management, they are not the exclusive focus. Marketing management involves a broader spectrum of activities beyond advertising and promotion to create and maintain customer relationships.

In summary, both the assertion and reason are true, but the reason does not correctly explain the assertion.

Related Questions

UPES Integrated LLB Admission...
Apply
Ranked #28 amongst Institutions in India by NIRF | Ranked #1 in India for Academic Reputation by QS University Rankings | 16.6 LPA Highest CTC
Jindal Global Law School Admi...
Apply
Ranked #1 Law School in India & South Asia by QS- World University Rankings | Merit cum means scholarships | Application Deadline: 30th Nov'24
Nirma University Law Admissio...
Apply
Grade 'A+' accredited by NAAC
Great Lakes PGPM & PGDM 2025
Apply
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024 | Application Deadline: 1st Dec 2024
ICFAI Business School-IBSAT 2024
Apply
9 IBS Campuses | Scholarships Worth Rs 10 CR
UPES B.Tech Admissions 2025
Apply
Ranked #42 among Engineering colleges in India by NIRF | Highest CTC 50 LPA , 100% Placements
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books