Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

The assertion is true. Marketing management involves various strategies and activities aimed at understanding customer needs, promoting products or services that meet those needs, and building strong relationships with customers to enhance satisfaction and loyalty.

The reason is not the correct explanation of the assertion. While production of goods is a part of marketing management, it is not the sole focus. Marketing management encompasses a broader range of activities, including market research, product development, pricing strategies, distribution, and promotion, all of which are aimed at understanding and satisfying customer needs to enhance satisfaction and build loyalty.