Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Packaging does play a crucial role in attracting customers and enhancing convenience. Packaging is a vital aspect of marketing and product presentation. It not only protects the product but also serves to attract consumers through its design, aesthetics, and functionality. Packaging can enhance convenience by making it easier for consumers to use, store, and transport the product.

The reason provided is false. Packaging has a significant impact on product visibility and consumer preferences. The design, color, shape, and overall appearance of the packaging can greatly influence how a product is perceived by consumers and can affect their preferences. Packaging is designed to appeal to the target audience and make the product stand out, thus directly impacting consumer preferences. Therefore, the reason is not the correct explanation for the assertion.