Question : Assertion: Sales promotion techniques aim to boost long-term customer loyalty
Reason: Sales promotion techniques focus solely on short-term sales increases.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Sales promotion techniques do aim to boost customer loyalty, but they also aim to achieve short-term sales increases. While the immediate goal of sales promotions is often to increase sales in the short term, a well-designed sales promotion strategy can also contribute to long-term customer loyalty. For example, promotions can attract new customers who may become loyal in the long run through positive experiences with the brand.
The reason provided is false. Sales promotion techniques are not solely focused on short-term sales increases. While they do often have an immediate impact on sales, they can also be designed and implemented strategically to enhance customer loyalty over the long term.
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