Question : Assertion: Societal marketing concept focuses solely on maximizing shareholder wealth.
Reason: Societal marketing concept aligns business goals with societal well-being.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
The assertion is false. The societal marketing concept goes beyond just maximizing shareholder wealth. It involves considering not only the company's profits but also the well-being of society and addressing societal concerns and needs through the company's products or services.
The reason is true. The societal marketing concept emphasizes that businesses should align their goals and operations with the well-being of society. This includes addressing environmental issues, social problems, and ethical considerations while delivering value to customers and society at large. It's about balancing business goals with the broader interests of society.
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