Question : Assertion: The societal marketing concept considers both customer needs and society's well-being.
Reason: The societal marketing concept solely focuses on immediate profit generation.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. The societal marketing concept indeed considers both customer needs and society's well-being. It emphasizes not only satisfying customer needs but also addressing broader societal concerns and well-being.
The reason is false. The societal marketing concept does not solely focus on immediate profit generation. While profitability is a consideration, it emphasizes long-term sustainability, ethical practices, and societal welfare. It's about balancing the interests of customers, society, and the organization for long-term benefits.
In summary, the assertion is true, but the reason provided is false as it inaccurately represents the focus of the societal marketing concept.
Question : Assertion: Societal marketing concept considers the well-being of the society along with customer satisfaction.
Reason: Societal marketing concept focuses solely on maximizing shareholder value.
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