Hello there, hope you are doing good!

I would like to tell you that as for BBA in e-commerce and digital marketing the companies require creative and well researched students who can help them grow their business digitally across different platforms. As for the BBA in financial and investment analysis you will have to have different set of skills in accounting and analytics. Both of the options have great scope, I suggest you go for the one which interests you the most.

Hope you found this answer helpful.

Good luck for your future!