BBA marketing or BBA business analytics

Dear candidate,

BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program.

However, there also exists certain BBA programs, which focus on a particular field/discipline. Such BBA courses are known as specialization programs.

BBA in Business Analytics is one such specialization course. This program focuses on the domain of business analytics.

BBA in Business Analytics course covers general management subjects. Along with them, the course also covers subjects related to the field of business analytics.

Here’s an overview of BBA in Business Analytics course –

Name of the course: BBA in Business Analytics

Type of course: Bachelor’s Degree course

Duration: 3 years

Eligibility: Passed 10+2 from a recognized board

Business Analytics deals with the study, analysis and interpretation of big data of organizations and businesses. It is an important part of management science.

In organizations and businesses, decision making process is largely dependent on Business Analytics! Business Analytics, if carried out the right way, can help companies put the right foot forward!

Business Analytics is based on data and statistical methods. It focuses on using a set of metrics to investigate an organization’s/a business’ past performance in order to gain valuable insight and carry out business planning (for the future).

In simple terms, it is all about exploring and inspecting the data (from past) and using it to formulate plans for the future! It may sound simple, but analytics is a complex and diverse field. It is made up of the following domains –

• Decision analytics
• Descriptive analytics
• Predictive analytics
• Prescriptive analytics

BBA in Business Analytics course trains students in the above mentioned areas. The course trains students and turns them into skilled business analytics professionals.

Here are some of the important subjects present in the curriculum –

• Organizational behaviour
• Principles of Management
• Business Communication
• Marketing Management
• HR management
• Finance management
• Business Modelling
• Data Environment
• Operations management
• Data management
• Business analytics
• Business intelligence
• Data visualization
• Programming for analytics
• Predictive analytics
• Big data analytics
• Business laws
• Data mining

Hope the answer is helpful.

Good luck.