Brand Management vs Product Management... which one is better ??
Hello there,
Here is your answer,
Brand Management is associated with consumer product companied where as product management is associated with software companies. In other words, consumer product companies reach out to a larger audience and wider customer base whereas software companies typically have lesser numbers of customers to contend with. Further, brand managers have to “sell” the product by creating an overall image for the brand that consists of creating a value proposition based on the perceived value that the product or the brand offers.
The Brand Manager is more about perception and the product management is more about tangible and measurable value propositions.
According to me a brand manager is very important for the goodwill of the company in connection with the image of the product. Image of the product matters a lot for any company.
Hope this Information will help.
Thank you :)
