Yes he can definitely make career with LIC however profike gene9offered is for sales of LIC products majorly insurance  Which is tough and can be boring or amazing depending on yiur interest and skills.

Whereas BANK PO and SSC job opportunities are much better because desk jon with stable fixed income is provided and has limited fixwd workng hours and better work life balance . Salary prospects are same to LIC AAO .

Depending on your interest you can choos ecareer as both are decent enough.