can an arts student excel in this field?
The point to note is that mostly arts/science background students apply for this field as compare to commerce.
After 12th class, you can even apply for integrated management course (5 year) entrance named IPMAT.
This exam is conducted by IIM Indore.
There are other exams as well for 5 year management program.
Problem will possible come in subjects like Accounting, Business Studies and Corporate Finance. Accounting will require deeper understanding of rules and basics BUT again it is not impossible.
BBA is not that tough. Even if you have a decent interest in this course you can easily get the degree with good score.
So go ahead with it.
Good luck.
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